welcome to content marketing bootcamp!
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Content Marketing Bootcamp February 21, 2013
San Francisco, California hosted by
Brands Must Become Publishers!
Information Scarcity
Information Abundance
Marketing Owns Top of Funnel
What to Do?
Content: The Force that Moves the Buyer Down the Funnel
Today's Agenda 10:30am Transforming Your Brand Into a Media Company Michael Brito, Edelman
11:00am Break
11:15am Thinking Like a Publisher Jesse Noyes, Offerpop
11:45am Building a Content Marketing Machine Toby Murdock, Kapost
12:15am Lunch
1:15pm Top of the Funnel Rob Ousbey, Distilled
1:45pm Middle of the Funnel David Lewis, DemandGen
2:15pm Middle of the Funnel Meagen Eisenberg, DocuSign
2:45pm Break
3:00pm Bottom of the Funnel EloQueen
3:30pm Case Study: Intel Jennifer Lashua, Intel
4:00pm Case Study: Cengage Talia Wise, Cengage
4:30pm Reception
Hashtag
#contentcamp
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