welcome to oxygen consulting (may 2009)

How Oxygen Consulting helps organisations to flourish

Six minute presentation

Why Oxygen Consulting exists

To provide strategic business and marketing insight to organisations

serving the global health &

fitness industry

My definition of ‘Strategic’:

Intelligently harnessing resources to achieve a desired future

‘All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved’

What does Oxygen Consulting stand for?

Creating action-orientatedinsight that transforms a company

Definition: ‘In-sight’A deep understanding…illuminating complex situations

We only work with organisations whose core purpose is to get people moving

…because people can achieveamazing things when they are fit for life

Key words that describe Oxygen Consulting:Open, outcome-oriented, rigorous,inquisitive, entrepreneurial

To explore a new

opportunity

They need fresh

thinking

To develop a new

product/service

Insight to guide

decision making

Why companies commission Oxygen Consulting?

How we work with companies

Workshops

Companypresentations

Rapidresearch

Commissioned studies

The steps from insight to action

Who founded Oxygen Consulting?

Ray Algar

MBA (Finance & Marketing)

Masters degree in Marketing

Sports Studies& Psychology degree

…Ray has these

…which means an intelligent and rigorous approach to projects

…and, clients always get Ray on a project, NOTa junior team member

Here are some recent projects

Commissioned by the Managing Director adidas UK to join a newproject team and provide insightinto health/fitness trends

Commissioned by FitLinxx, an American technology company, to develop a strategy for its introduction into British schools

Commissioned by Unilever Ventures to critique the business plan for MiLife, a new web-based physical activity-tracking and lifestyle system

Commissioned by Precor, a globalmanufacturer of fitness equipment, to investigate the European low-cost health club trend

How I spread insight and ideas

I speak at conferences across Europe and USA

Guest speaker at the Russian Health & Fitness Conference, Moscow

…and Healthy Business Conference Gothenburg, Sweden

…and IHRSA Conference San Francisco, USA

…and IHRSA European Conference Lisbon, Portugal

This international perspective brings new thinking and opportunities to the companies I work with

You are now half way through this presentation

I have also been spreading ideas via my blog since 2005

and the web-based ‘UK Health Club Industry Think Tank’ that connects people

I also communicate insight through magazines, journals and books

These are some of the publications I write for

‘Ray, thank you for your wonderfulcontribution to Intelligent Life’

Ingrid EslingManaging EditorIntelligent Life

‘Ray is a valued contributor to Leisure Report. His depth of knowledge and insightinto the health & fitness sector is matched by his ability to consistently think outside the box, and bring forward innovative ideas’

Duncan Rowe, EditorLeisure Report Journal

Download all my articles (no charge) at: www.oxygen-consulting.co.uk

This is my book for Club Managers and Owners (free chapter at

www.oxygen-consulting.co.uk)

I use pictures to communicatecomplex ideas and make senseof information

What our clients say

‘Oxygen Consulting played a significant part in the FIA's evidence for the Department of Health's "Choosing Health" consultation. Their proactive approach, grasp of the task and expedient delivery helped the FIA to provide a submission that was a powerful endorsement of our sector’

Mr Nigel Wallace, Former Chief Executive Fitness Industry Association

‘Thanks’ so much for the presentation. The feedback from the conference was great and the presentation was very thought-provoking’

Philippa Lloyd-Harris, Marketing Director, Parkwood Leisure

‘Ray has undertaken a series of complex projects for me over a period of ten years and we will continue to use his services. His work is always thorough, insightful and just what we are looking for’

Mr Jan Spaticchia, Chief Executive énergie fitness clubs

‘Ray’s work was extremely thorough and professionalthroughout the assignment. Ray and his associates fully met the aims of the engagement and always kept in mind the sensitivities of a Charity embarking on its first large scale project’

Professor John WilliamsChairman, Treat Trust

‘All the delegates I was talking to thought that you were among the topspeakers. You really caught their interest and opened their eyes with your presentations. That was further confirmed in the big interest in your book’

Stefan Tingwell, organiser of Healthy Business Conference, Gothenburg, Sweden

What the industry says

‘Ray is one of the bestresearchers that I know. His insight into new trends is invaluable and ensures that he is at the forefront of new developments. Ray’s knowledge of the web is definitely one of his strengths’

Rob Gregory, Global Member Experiences DirectorFitness First Health Clubs

‘Ray’s two presentations at the IHRSA Convention in San Francisco were well-received. His message was clear, topical and future-oriented. Attendees posed many thoughtful questions. I recommend Ray without reserve as a dedicated professional.’

Hans Muench, Director of Europe, International Health Racquet and Sportsclub Association

Strategic alliances

I am an Associate Consultant at the National Social Marketing Centre in London

…and Vice Chairman of Wave Leisure Trust which operates six centres in Southern England

‘Wave operates six leisure centres and has income of £4 million. Ray’s extensive knowledge of the leisure industry, from an operational and consultancy perspective, has added real value to Wave’s performance and strategic direction. His ability to access the most complex issues and offer optionsfor a resolution has been so important to us.’

Peter Crowley, Chief ExecutiveWave Leisure Trust

So, can I provide valuable new insight to your next project?

You can email me at:ray@oxygen-consulting.co.uk

‘Google me’

‘Tweet me’at:http://twitter.com/RayAlgar

…or just call me on +44 (0) 7747 69 88 55 to have an exploratory discussion

…and finally, don’t forget, you can see my conference presentations and download articles for free at:www.oxygen-consulting.co.uk

Music by Israel Kamakawiwo'ole

who died of a weight–related condition aged 38