welcome to the web 2.0 world

Post on 08-May-2015

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Brief overview of the growth in social media, plus tools and techniques to effectively manage the Big Three: Facebook, LinkedIn, Twitter.

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welcome to the web 2.0 world

social media bootcamp for communicatorssocial media bootcamp for communicators

IABC International AssociationOf Business Communicators

Houston

agenda for the dayagenda for the daycaroline collective – matthew wettergreendid you know? video by xplane comdid you know? – video by xplane.compodcastingbloggingblogginginternal social media toolsmonitoring / measurementmonitoring / measurementthe big 3 – facebook/twitter/linkedin

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

but first . . .but first . . .

our thanks to our sponsorour thanks to our sponsor

IABC International AssociationOf Business Communicators

Houston

The Fifth Business is a global communications, design The Fifth Business is a global communications, design and learning services firm focused on the people-side of change.

We combine our offerings with the latest collaborative technologies and are perfectly positioned to assist our technologies and are perfectly positioned to assist our clients with web 2.0 and social media expansion, making sure the right strategies are used with the right channels.

http://www.fifthbusiness.com

IABC International AssociationOf Business Communicators

Houston

fasten your seat belts!fasten your seat belts!

http://www.youtube.com/watch?v=6ILQrUrEWe8

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

the big three

linkedin / twitter / facebook

Social Media Bootcamp -- 5/27/10

IABC International AssociationOf Business Communicators

Houston

linkedin –builds professional connections

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

Go after (and offer) recommendations!Go after (and offer) recommendations!

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

make your own markmake your own mark

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

linkedin summarylinkedin summaryfill out that profile – all of it!

ask and answer questionsparticipate in groups / discussionsINVITE FRIENDS

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

twitter –commo faster than you can think

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

Social Media Bootcamp -- 5/27/10

IABC International AssociationOf Business Communicators

Houston

IABC International AssociationOf Business Communicators

Houston

facebook –total transparency . . .

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

thanks to our awesome team of presentersthanks to our awesome team of presentersMatthew Wettergreen

Caroline Collective http://carolinecollective cc/Caroline Collective http://carolinecollective.cc/Do713, What to Do in Houston http://do713.com/

K ti L i d E th St i f ld d J h Whit idKatie Laird, Esther Steinfeld and John WhitesideBusiness Makers Radio Show http://www.thebusinessmakers.com/pOvertime Podcast http://www.thebusinessmakers.com/overtime

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

presenters, continued . . .presenters, continued . . .Kelly Russo

Houston Zoo http://www.houstonzoo.org/p gInternational Rhino Foundation http://www.rhinos-irf.org/E-mail krusso@houstonzoo.org

Susan CelluraChevron Corporation (CVX)E l SWC ll @ lE-mail SWCellura@gmail.comhttp://www.twitter.com/susancellurahttp://www.linkedin.com/in/susancellurap

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

presenters, continued . . .presenters, continued . . .Sandra Fernandez

Sandra Says blog http://blog sandrasays com/Sandra Says blog http://blog.sandrasays.com/Houston Public Library www.facebook.com/houstonlibraryE-mail sandra.fernandez@cityofhouston.net

Elaine W KrauseThe Portal blog http://ewkrausecom.com/theportalg p pE-mail info@ewkrausecom.com

IABC International AssociationOf Business Communicators

Houston Social Media Bootcamp -- 5/27/10

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