welcome to vcu's school of mass communications

Where aspiring professionals …

… learn by doing. Our students don’t just study about advertising – they create real ads for real clients.

They don’t just study about public relations. They develop PR campaigns – we even have a student-run PR agency.

They don’t just study about journalism. They cover stories for publication in more than 70 newspapers …

… and they produce a TV show that’s broadcast across Central Virginia.

What we teachWhat we teachAdvertising

CreativeStrategic

JournalismPrintBroadcast

Public Relations

Grad programsAdvertising

Multimedia Journalism

Strategic PR

Ph.D. inMedia, Art & Text

1,260 undergraduates1,260 undergraduates

Public relations Advertising

Journalism

Our facultyOur faculty20 full-time15-25 part-timePh.D.’s and professionals

Foundation workFoundation workVCU Core (18 credits)

Writing (6 hrs)

Science & Tech (3 hrs)

Human, Social & Political Behavior (3 hrs)

Statistics (3 hrs)

Diverse & Global Communities (3 hrs)

Mass Comm CoreMass Comm (3 hrs)

Economics (3 hrs)

Journalism & PR

Journalism Writing (3 hrs)

Advertising

Story (3 hrs)

Curiousness (3 hrs)

Complete those courses with a GPA of

2.5+

After the foundationAfter the foundationChoose a sequence

Journalism (print or broadcast)Public relationsAdvertising (creative or strategic)

Internships & real-world experienceGet a minor

Business, history, English, foreign language, political science …

Core skillsCore skillsCritical and creative thinking Effective writing and researchMedia, communication and societyGraphics and designEthics and law

Student mediaStudent mediaCommonwealth TimesInk magazineWVCW RadioRams ReviewShafer BirdThe Horn

Plus literary & opinion magazines

CNS publishes on YouTube, Twitter and other outlets, too.

On VCU InSight, we’re on air, cable and satellite to the Richmond metro area …

… and we publish stories at insight.vcu.edu

Through courses like CreateAthon, advertising and PR students serve nonprofits and other clients.

Our students win a lot of awards for their work.

Minor in Media StudiesMinor in Media Studies18 hoursTwo required coursesFour elective courses

You don’t have to major in mass comm to study mass comm. We offer a minor.

VCU advantagesVCU advantagesState capital (& media capital)Media General Inc.AP, Washington Post, news wiresNumerous TV and radio stationsMedia market No. 58Fortune 500 companiesTop advertising and PR firmsHotbed for digital & social media

Student organizationsStudent organizationsSociety of Professional JournalistsAd ClubPR Student Society of AmericaNational Assn. of Black Journalists &

Assn. of Black CommunicatorsMass Comm Scholars (Honors)Kappa Tau Alpha honor society

We’re accreditedWe’re accreditedAsdf

1 of 110 programs in U.S.9 standards of excellenceAwards, scholarships and

contests for our students