west pines website review
Post on 19-Mar-2016
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If a picture is worth a thousand words, then a video is worth a million.
West Pines Church Website Review Overall: -‐ There is not 100% consistency throughout the site in terms of font sizes, styles, and colors. Recommendation: More uniformity will create a more professional, polished look. -‐ Because the subpages appear at the bottom of the navigation bar, rather than the "parent" page, they can be easy to miss. Recommendation: Subpages should appear below their parent page when you mouse over the parent page, not just when you click it. -‐ The pages that are mostly text (i.e. not text on top of a photo) are hard to read -‐ this is likely because of a combination of spacing between lines, font styles, and sizes. Recommendation: Identify a single, web-‐friendly font, and create more white space by bulletin information rather than presenting it in paragraph form.
Welcome -‐ It may seem unusual to a first time visitor that the welcome page encourages viewing the live. It is also unlikely that a visitor to the site will sit through the entire slideshow on the homepage (23 seconds) Recommendation: Welcome Video (However, If reaching people through live streaming is an important goal, it should get it's own tab in the main navigation menu. Right now, it can only be found on the Welcome and What's Going On pages.)
Sunday Gatherings a. Time and Directions -‐ Because this text is embedded in the image, it will not appear in search engines, and visitors are not able to copy and paste it if they want to email it to themselves or others. Recommendation: Take this critical information out of the image and make it part of the text section below. -‐ The aerial image, with an empty parking, lot makes the space look empty, since this is not our normal POV. Recommendation: Use a photo of sanctuary. Recommendation: Create an e-‐vite/email so people can invite others directly from this page. This can also be incorporated into the Welcome video and other appropriate pages of the website. b. What to Expect -‐ It may not be necessary to repeat the time and directions on this page, since it appears on the other page. Recommendation: Collapse the information on the Time and Directions/What to Expect pages into a single page.
Messages -‐ Only the subpages "Messages" and "Student Ministry" are accessible to the public -‐ the rest are password protected and should not be listed here. Recommendation: Create separate links for these pages, which can be given to only the people who need to access that information. -‐ When you click Messages, you are taken to the page about Soul Refresh. Recommendation: Title this page "Current Series," rather than Messages. This would be more appealing, since visitors will want to know what they will hear about if they attend a service in the near future. It can also help better push initiatives associated with the current series, like the blog and daily emails. -‐ It appears that previous messages are available in audio format only? With today's technology, people are more accustomed to "seeing" than "hearing." Recommendation: Post videos of previous messages rather than only audio.
Get to Know Us -‐ Based on the title, it sounds like this page is going to be about the staff, not about core principles. Recommendation: Rename this page "What We Believe"
Ministries -‐ These pages are very text heavy. Recommendation: Rewrite content in bullet points. -‐ Sub-‐navigation menu does not appear to be in any particular order. Recommendation: Re-‐order sub-‐navigation menu as follows: Kids -‐ Middle School -‐ High School -‐ Community Groups -‐ Men's -‐ Women's -‐ Serving -‐ Missions
Staff and Contact info -‐ The photos on the main page are different from the photos on the individual bio pages. Recommendation: The photos used on the individual pages are higher quality and more professional -‐-‐ thumbnails of these photos should be used on the main page where all of the staff members are listed. -‐ Also, Steffen Humbert's page is the only one with photos across the top versus the left side.
What's Going On -‐ No pun intended, but there is a lot going on in this section of the site. The main page includes information not included anywhere in the other subpages and could potentially be overlooked. Recommendation: The main "What's Going On" page should contain only a brief message and links to the subpages, as to not overwhelm the reader. -‐ You may not need the subpage on Serving here and in the Ministries page (I think it belongs only in the Ministries section.) -‐ The page called The Ridderings is blank Recommendation: Since there are so many activities happening at the church, present them in an easy-‐to-‐view calendar. This way, visitors to the site can see that which of these events are ongoing, but more importantly, which are current. Too often you find outdated information on church websites -‐-‐ an up to date calendar helps reassure people.
Secure Online Giving -‐ This page is very text heavy and can be overwhelming, especially for someone new to the church, or new to giving. Recommendation: Present this information in bullet points.
-‐ Unless you have been to the church, it is hard to tell what the image on the left is. Recommendation: Replace this image with something more recognizable and friendly.
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