what customers don't want from your dealership
Post on 17-Jul-2015
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Copyright 2014 All Rights Reserved.
What Customers Don’t Want from Your
Dealership
Kelly Holloway
Marketing Manager, ActivEngage, Inc.
Copyright 2014 All Rights Reserved.
Copyright 2014 All Rights Reserved.
Copyright 2014 All Rights Reserved.
Copyright 2014 All Rights Reserved.
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Where to Start???
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What’s Your Strategy?
DMS
CRM Website
BDC
Ads
SalesTeam
Fixed Ops
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What’s Your Strategy?
Your Shoppers
CRM Sales Team
BDC
Social Media WebsiteFixed Ops
Ads
DMS
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Dealer First
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Customer First
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Dealer First
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Customer First
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Dealer First
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Customer First
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Dealer First
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Customer First
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Where to Start.
1. Sales 2.0
2. CRM Enrichment
3. Testing 1,2,3
4. Go Mobile
5. Use Business Intelligence
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Sales 2.0
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Sales 2.0
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CRM Enrichment
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Continuously Test Your Site
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Continuously Test Your Site
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Continuously Test Your Site
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Continuously Test Your Site
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Continuously Test Your Site
Calls to Action
Landing PagesImages
HeadlinesSpecial Offers
ColorsForms
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Go Mobile
Act I
Act II
Act III
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Go Mobile
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Business Intelligence
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Business Intelligence
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Hold Vendors Accountable
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Where to Start.
1. Sales 2.0
2. CRM Enrichment
3. Testing 1,2,3
4. Go Mobile
5. Use Business Intelligence
Copyright 2014 All Rights Reserved.
Customer First.
Copyright 2014 All Rights Reserved.
Thank you!ActivEngage.com/Blog
Connect with Me:
Kelly.Holloway@activengage.com
(321) 441-7713
@ActivEngage
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