what distinguishes paid writing from free
Post on 08-Feb-2017
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Free Writing and
Paid Writing
in a Digital World
For more information
There are various reasons that people might charge for writing:
• History• Perceived quality & perceived self-worth
• Marketing• Positioning
There are various reasons that people might charge for writing:
• History - traditional publishers usually charge for books
There are various reasons that people might charge for writing:
• but the publishing industry is subject to digital disruption
There are various reasons that people might charge for writing: • Perceived quality and perceived self worth
There are various reasons that people might charge for writing: • People will pay for some writing, so the author and
publisher charge accordingly - eg. established authors
There are various reasons that people might charge for writing: • The author’s reputation and popularity come into
play here.
There are various reasons that people might charge for writing:
• Marketing - demand for paid writing can be built by a marketing campaign.
There are various reasons that people might charge for writing: • Marketing - If people can be convinced of value,
they can be convinced to pay.
There are various reasons that people might charge for writing: • Marketing - writing can be packaged into a
course or other package which may be easier to sell.
There are various reasons that people might charge for writing:
• Positioning - Some writing is only offered for sale. If readers want it, they have to pay.
There are various reasons that people might charge for writing: • Positioning - It seems that people will consume a vast amount
of free writing, but will pay for particular types of writing.
So what is the secret of writing that people will pay
for?The confidence of those presenting the writing
in only offering it as paid writing.
So what is the secret of writing that people will pay
for?The marketing of those presenting the writing in
convincing people that the writing represents value.
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