what is journey girl, llc?

Founder, Andrieka J. Austin E-mail address: bookings@journeygirl.org

Mobile office: 770.744.GIRL [4475] Company website: www.journeygirl.org

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Journey Girl, LLC is personal and professional development programming for girls and women with a focus on female self-

emPOWERment.

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Training Workshops

Consulting/Audits

Schools

Parents

Youth-based Non-profit Groups

Juvenile Justice Systems

Faith-based Groups

Corporations

Social Services Agencies

Community-based Organizations

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Girl/Women

Conferences/Retreats

Workshops

Trainings

Meetings

Summer Camps & Programs

In-School/After School Programs/Events

Recommended for:

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•The mission of Journey Girl is to “encourage…empower…and entertain” girls and women (ages 7 and up) through personal and professional development programming via workshops and events with a focus on female self-empowerment •The mission for Journey Girl is to positively impact the lives of girls and young women around the world by inspiring inner talents and gifts through “The Journey Girl Experience”. •Jewelry-making classes and events, Youth EmPOWERment Sessions (YES), speaking engagements and Journey Girl consultant opportunities are all part of the company structure.

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The target market for Journey Girl’s jewelry-making events are parents, leaders, and party/event planners for groups of girls (ages 7-18) who are hosting/planning birthday parties, slumber parties, summer camps/programs, meetings, celebrations, and special occasions/events.

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The primary target market for Journey Girl’s Youth EmPOWERment Sessions and speaking engagements are Program/Event Coordinators and Directors of girl

groups, companies, programs, and organizations planning youth-based, girl/young women-focused

conferences, retreats, classes, meetings, and events.

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Session Modules Communication

Self-Esteem

Health + Hygiene

Healthy Friendships/Relationships

Leadhership Development Training

Art Enrichment; Jewelry-Making

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Journey Girl’s ‘I Am the B.O.M’ (Boss Of Me) entrepreneurship training series target aspiring micro-business owners who are seeking business start-up advice and guidance.

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This future program will target teen girls who are a part of the Department of Juvenile Justice System’s outreach/life rehabilitation programming.

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Programming will provide also Teen Life Consulting (TLC) to parents of teen girls who are seeking to re-

establish/mend their relationships with their child(ren).

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Journey Girl, LLC Founder, Andrieka J. Austin •Workshop Facilitator •Author •Fashion Jewelry Design Instructor •Inspirational Speaker •Teen Life Consultant •Mentor

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•Services: Journey Girl jewelry-making class packages start at $250 for a group of (12) girls [90-min. session] – includes a mandatory $35 travel fee

•Additional staffing is hired for classes/events of (25) participants or more at an additional $50 per session.

•For an additional $5 per girl, Journey Girl staff assists with the party and special event planning; guest list management, party/event reminders, personalized invitations, specialty party favor packaging, follow up and Thank You cards for each event attendee.

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Journey Girl Youth EmPOWERment Sessions are $250 per 90-min. session

(includes the $35 travel fee & costs of printed and other learning materials)

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Journey Girl’s I Am the Boss Of Me Training Series Products/Services

•Upcoming •book How to Be the Boss Of Me; a basic guide for aspiring entrepreneurs •DVD topic series based on the book

•Now available:

•The workbooklet; How to Be the Boss Of Me; featuring over 100 questions to ask yourself before you launch is $9.99 for print and $8.99 on mp3 audio ($5 as an online special).

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The NEW book The Journey Girl Guide to Teen Self-Empowerment; Girlfriendly Tips, Tools, and Tidbits by Andrieka J. Austin available online for $12.95 (plus shipping and handling) for print copies and

audio CDs are $10.99.

Released Online

11.11.11

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Journey Girl presents…

The Dove Real Beauty Campaign for Girls

Mission: To encourage young girls and women everywhere to embrace a more positive image of

themselves.

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Journey Girl presents…

The Dove Real Beauty Campaign for Girls

Goal: To heighten our brand awareness while maximizing

involvement in community-based activities

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Journey Girl presents…

The Dove Real Beauty Campaign for Girls

Audience: Parents (30 and above) and pre-teen girls (ages 8-12)

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Journey Girl presents…

The Dove Real Beauty Campaign for Girls

Objectives:

1. To broaden the awareness of opportunities for positive, girl-parent focused activities

2. To increase time spent in positive dialogue about beauty, self-image and self-esteem

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Seeking: •Community Partnerships •Sponsorships/Financial Donations •In-kind donations of: gifts, event space and more

Previous Partner Organizations: •RBC Bank

•Sam’s Club

•Chick-fil-A

•Mrs. Winner’s

•Nioxin

•United Way (Douglasville)

•The Douglas County Library

•Una Vida Boutique

•Pizza Hut

•Golden Corral

•PMC

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•Increased return on marketing investment •Exclusivity/Marketing Advantage •Differentiation from competition •Increased product and service awareness •Improved effectiveness in targeting and reaching new markets •Measured results •Improved public and investor relations •Opportunities to promote philanthropic efforts •Enhanced employee moral •More visible and proactive approach to community issues

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Components of Journey Girl are: •Annual community events to encourage girls and parents to discover ways to increase the communication in the home •Multi-media event coverage; including television, radio, newspaper, magazine, school, and online to help increase girl involvement and participation •Corporate and small business sponsorships and partnerships Partnerships with organizations that support youth-based, family-centered activities •To integrate Journey Girl products and services into current group activities.

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12 week /16 week program

meets the virtual Administrative, Marketing, and community-based needs of Journey Girl

can be used as a college credit (if these programs are available at the institution)

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Since 2007 ◦ Over 2,000 girls serviced ◦ More than 2,500 miles traveled in GA alone

Promotional Tools ◦ Blogs ◦ Volunteering with community organizations ◦ FREE annual community event ◦ Online media and social network marketing ◦ Quarterly e-newsletters ◦ E-mail marketing ◦ New tools and strategies to implement

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Questions???

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For More Information/Referrals Contact:

Journey Girl

770-744-GIRL [4475]

www.JourneyGirl.org

E-mail: aj@journeygirl.org

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