what is marketing camp silicon valley vpw 1nov12

An Unconference

Connecting Marketing Innovators. Share. Learn. Grow.November 3rd

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SHARE – LEARN – GROW

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

• A first-of-its-kind Unconference • Gathering innovation-focused, marketing

thought-leaders• Dialogue and brainstorm the marketing topics,

tools, trends, and technology they share as passions

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SHARE

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

Join other marketing geniuses, tech wizards, and product visionaries in a day of sharing best practices, success stories, battle scars, brilliant ideas and novel “how to” approaches to innovative marketing. Dialogue, debate, and brainstorm successful use of old and new marketing tools and applications alike.

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LEARNHow you’ll learn?• Gain innovative marketing

expertise• Exchange insights• Bounce ideas off fellow experts• Discover emerging tools• Explore new techniques to

squeeze more results from your marketing efforts.

What you’ll learn?• Emerging social media tools &

tactics• Location-aware mobile marketing• Customer lifecycle engagement

and eCRM• Big Data analytics• Behavioral segmentation• Daily Deals• Search engine marketing• eCommerce & online advertising• Crowd-funding and crowd-sourcing• Add your own topic here!

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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GROW

Come Camping to expand your: • Skills – apply today’s marketing techniques• Knowledge – incorporate best practices• Network – speak with “movers and shakers” in the

field• Business – use the latest tools to grow your business

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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IT’S AN UNCONFERENCE

Focused only on topics that are of interest to attendees• Attendees offer topics• Attendees lead sessions/give talks• Attendees vote on topics that will be presented

Only one Rule: Law of Two FeetIf at any time you find yourself in a situation where you

are neither learning nor contributing, feel free to use your two feet to go someplace else.

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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WHERE & WHEN?

• Saturday, November 3rd, 8:00am-4:30pm• Nokia, 200 S. Mathilda Ave., Sunnyvale

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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WHO SHOULD ATTEND?

• All marketing professionals who want to learn and share innovative marketing strategies, tactics, and tools.

• Over 300 executives, entrepreneurs, service providers, and marketing enthusiasts are expected to attend 30+ learning sessions.

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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WHAT WILL HAPPEN?

• The agenda is participant-driven and exchange-focused.

• Topics of real concern, interest, and complexity are: – submitted by, – given by, and– voted on by registrants.

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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AGENDA

• Morning breakout sessions are pitched and selected online prior to event day– Event registration opens: Aug 1st – Pitch submissions: Sep 8th – Oct 22nd – Topic voting: Sep 29th – Oct 22nd – Morning breakouts announced Oct 24th – Proposal requirement details on www.marketingcamp.org

• Afternoon breakouts will be crowd-selected from proposals pitched on event morning

• Of course, coffee will be potent and plentiful, to keep the dialogue flowing

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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JUST TWO RULES

Law of Two Feet• If at any time you find yourself in a situation where

you are neither learning nor contributing, feel free to use your two feet to go someplace else.

Above All, Respect• At all times we’ll respectfully collaborate, debate,

dialogue and innovate to Share, Learn and Grow.

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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LEADERSHIPChair:• Paul Wcislo, Intrepid CommunicationsExecutive Director: • Michael Downs, NokiaMarketing: • Jonathan Chizick, Samsung Electronics

Robin Fisher, Take Flight Graphics Christine Oliver, Impact CommunicationsTom Ross, The Device Doctor

Technology: • Shekhar Dhongade, Spakeworx

Dave Nielsen, Cloud Camp Sandeep Jain ZeeToZed, Inc.

Program/Content: • Michael Downs, Nokia

Doug Hoppe, Almaden LifeZhiyong Zhao, Infosys

Logistics: • Stacey Winkelmann, Absolutely Events• Christine Oliver, Impact Communications

Social Media:• Natascha Thomson,

MarketingXLerator• Michael Brito, Edelman• Joseph Dennis Kelley, SAP• Michael Procopio, HP• Nancy Uy, SAP• Maria Poveromo, Adobe• Cathryn Posey, Adobe• Cherie Del Carlo, So. Bay Org. Dev. Net• Syed Kasif Ali, Social Media Consultant• Jeffery Blake, Social Media Consultant• Rita Scroggin, Triade GroupAdvisor:• Chris Gill, SVForum

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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HOW TO CONTACT US?

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

• www.MarketingCamp.org • info@marketingcamp.org • MarketingCampSV@gmail.com• LinkedIn Group: MarketingCamp Silicon Valley• Twitter: @MarketingCampSV #MCSV• Facebook: www.facebook.com/MarketingCampSV• YouTube: www.youtube.com/user/MarketingCamp • Slideshare: www.slideshare.net/MarketingCampsSV

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And now a word from our sponsors…

Platinum

Gold

Silver

BronzeConnecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Thank you

Platinum

Adobe provides complete solutions that combine digital media creation with data-driven marketing to help businesses improve their communications, strengthen their brands, and ultimately achieve greater business success.

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Thank You

Gold

VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, direct mail marketing and online surveys. Our mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing campaigns.

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Thank You

Silver

Persuations captures entrepreneur know-how in sexy, easy to access digital packages so you can inform and influence others on their timeline. Not recorded webinars or a faceless voice-over static slides. Persuations designs and develops live action video with picture explorations, drag and drop and Q&A that make the experience engaging.

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Thank You

Silver

TDA Group is Silicon Valley’s premier marketing communications agency. The award-winning content marketing firm provides a broad range of services to engage buyers wherever they are: on the Web, on smartphones, on tablets, and through print. TDA clients range from Fortune 50 tech companies to start-ups.

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Thank You

Bronze

Stage 4 Solutions, Inc. is a marketing consulting and interim staffing firm. We provide Fortune 500 and emerging high-technology leaders with seasoned marketing consultants and contractors across marketing teams—product marketing, marketing communications, events, demand generation, sales enablement, executive communications, channel marketing, strategy and product management.

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Place Holder for Adobe Pitch

• They have not slides

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Place Holder for VerticalResponse

• They will have slides

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Thanks to our Partner

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Thanks toour Partner

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Thanks to our Partner

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Thanks to our Partner

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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Thanks to our Partner

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

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NextPrinciples 30-Day Free Trial Offer

Insight-to-Action Solution•Get a handle on your social conversations•Identify leads and key influencers•Manage events and campaigns•Much more!!!

How to get?•Request at info@nextprinciples.com•Promo Code: MARKETINGCAMP•Offer goo thru Nov. 19th

Our Customers

Connecting Marketing Innovators - Share. Learn. Grow. - November 3rd

SVForum

www.svforum.org

Our Beginning

• 1983: Software Entrepreneurs’ Forum (SEF) founded by 10 software developers and consultants.

• First professional organization for participants in software industry.

• 1984: 40 members, first SIG : Educational Software.

• 1998: SEF and the Center for Software Development merged to become the Software Development Forum – “SDForum.” SEF meeting in the early years at Harry's Hofbrau in Palo Alto.

www.svforum.org

Mission

To foster innovation, entrepreneurship and leadership within the Silicon Valley ecosystem of individuals and businesses participating in emerging technologies by:

• Creating connections and community.• Providing education and access to

resources.• Linking the global business community to

Silicon Valley. • Facilitating the exchange of unbiased

knowledge, insights and best practices.

www.svforum.org

Covering All Emerging Technologies

• We cover entire footprint of information technology, not just software.

• Our expanded mission serves a broad, global market.

• To spread the news to a larger audience.

www.svforum.org

The Organization Today

• 35 sponsors, 2,800 members and an audience of 12,000+ individuals.

• Inter-dependent ecology of stakeholders.

• 200+ events annually fostering business of technology, innovation, and entrepreneurship.

www.svforum.org

Special 50%-Off Membership Offer

• Only $72.50! Reg. $145.00• Free entry into all 12 SIGs• Special Discounts on all

conferences

• Keep your skills honed• Join today!• www.svforum.org/jo• Promo Code: Camp2012