what is new marketing? nms08
Post on 18-May-2015
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What is New Marketing?
Mike Lewis | BMA Boston | @bostonmikemichael.lewis@thebmaboston.com
Internet Based
New Business
New Technologies
Reaching New Consumers
ViralA Town in New Hampshire
New way of doing business
Internet Based
New Business
New Technologies
Reaching New Consumers
ViralA Town in New Hampshire
New way of doing business
New Marketing is a new way of doing business allowing you to reach new customers using new, viral, Internet-
based technologies that is better than the old marketing...
Ann Handley
Chief Content OfficerMarketingProfs
Tom Boyle
VP of SegmentationComputer Associates
Carol Meyers
Chief Marketing OfficerLogMeIn
Denis Pombriant
PrincipalBeagle Research
Sarah Hamilton
Dir of Product MarketingRSA Securities
Chris Selland
VP of Bus DevEasyLobby.
New Marketing is about listening to your customers.
It’s a philosophy that incorporates a mix of new and old
approaches, strategies and/or tactics to connect with
"new", elusive and empowered consumers.
(4) Extends beyond the marketing department
(2) It’s about listening and dialog, not “broadcasting”
(3) Measuring the right things is better than everything
(1) More than technology; may involve old techniques
(5) Not “one-size fits all”; no standard blueprint
New Marketing Learnings
One other point:
The goals of marketing
have not changed
Mike Lewis | @bostonmikemichael.lewis@thebmaboston.com
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