what is startup marketing?

April Dunford, co-founder, RocketScope

What is

Startup Marketing?

What it’s NOT:

The cure for a LOUSY PRODUCT

MAGIC

COMMON SENSE

It’s BIGGER than you think

Lead Generation

Lead Nurturing

Email Marketing

Inbound Marketing Programs

Sponsorships Paid Advertising

SEO

Events

Webinars

Outbound Marketing Promotions/Contests

Content Production

Blogging

Video

eBooks/Whitepapers

Graphics Website Slideshare

Podcasts

Slideshare

Photos

Articles Case Studies

Checklists

Calculators

Interactive Demos

Data Sheets

Feature Guides

Newsletters

Content Curation

Message & Brand

Identity Brand Guidelines

Messaging Storytelling

Metrics

Key Metrics Tracking

Dashboards Data Capture

Analytics

Media & Influencers

PR/Media Relations Influencer Programs

Public Speaking

Analyst Relations

Customer Success Customer Success

Marketing User Groups

Renewals

Onboarding

Customer Conferences

Cross/Upsell programs

Support Programs

Customer Advisory Boards

References

Community

Forums

Private Communities

Google+

LinkedIn

Facebook

Instagram Facebook Twitter

Pinterest

Blogs/Comments

That’s All? You Think

Partners & Distribution

Distributor Programs

Strategic Partnerships App Store Marketing

Affiliate Programs

White Label and OEM programs

Reseller Programs

Services Partnerships

Sales Strategy & Support

Call Scripts

Target Account Programs

Sales Content Development

Sales Training

Marketing/Sales Lead Flow

Lead Nurturing

PRODUCT

In-Product Marketing

Pricing Strategy Virality Features

Packages Market Feedback

Market Insight

Market Tracking Personas

Buying Process Insight

Competitive Intelligence

Startup Marketer? Ever wonder why it’s so hard to hire a great

(that’s why)

RocketScope Startup Marketing Newsletter & Blog:

www. RocketScope.com @RocketScope