what is web 2.0 - a primer for small business owners

WHAT IS THIS WEB 2.0 THING?

John Sutton, Director of Interaction DesignNikki Pampalone, Senior Information Architect

The first widely adopted web sites were called Bulletin Board Systems (BBS)> Local> Dial Up> News and Information > Message Boards and Chat> Files, Images and Software Downloads> System Operator (SysOp) Hobby

The Internet: a brief history in time

Web 1.0

> Flat Pages> Sections> No User Contribution> Content Ownership

Sound like a book?

Actually less technologically savvy than a book

Printers inserted blank pages and flyleaves into books, so readers can contribute their own words> Scribbled in the margins> Added their own paragraphs and chapters> Writing in books was the norm> Books are portable

But, Web 1.0 was cool!

> Message reached a world-wide audience> Access for anyone with an internet connection > Designers had a new canvas> Retailers had a new outlet> Non-profits had a new soapbox> Governments could go green

But, Web 1.0 was limited

> Users could not contribute> Content was exclusive> Designers were limited to pages and sections> Web was not portable

Web 2.0: Defined

"Web 2.0" refers to web development and web design that facilitates:> Interactive information sharing - User Generated Content> Interoperability - Portability> User-centered design - Designing for User Needs> Collaboration on the World Wide Web - Shared Ownership

More Flavors than just Chocolate and Vanilla

Lifestreams & Social Networks

> Your life in bits of data> Personal and/or Professional> Connect with others> Open API, or Closed System> Facebook? Think social, not biz

2002

2002

2004

2005

Crowdsourced/Aggregated Content

> Leverage the “Wisdom of Crowds”> Working together to find what’s important> News and Information or Task Based

2004

2007

2005

2007

Location

> Find things near you> Find things that interest you> Let others know where you’re at> Leverage GPS and Interactive Map Tools

20042004

2009

2008

Multimedia Share

> Shoot it, share it> Steal it, share it> View it, share it

2004 2005

2003

20022004

Micromedia and Microblogging

> What’s on your mind?> Please limit that to 140 characters!> Connect to customers> Connect with whoever is listening

20072006

2006

One Web 2.0 application can spawn hundreds

Open APIs

> Free use and flow of data> Instructions for use> Can use the data for almost anything> Imagination is the only major limitation

Finally, true mobility

> OneWeb vs. Mobile Web> One Web is winning> Open API spawns thousands of new businesses> Access anywhere – not perfection

Biggest Data Store?

> Federal, state and local governments> Open Government/Sunshine Laws> Gov 2.0> Can use the data for almost anything> Imagination is the only major limitation

What can we do with this data?

> Work with data type combinations > Create something useful for your audience> Safety, services, intelligence, procurement…

Gov 2.0

definition: not just social media, but government as an open platform that provides data, services, & systems that can be built upon. It is idea-sourcing, and enables action & innovation.

Air Force: GPS

Utah.gov

Recovery.gov

Understand why you’re using social media

•connect

•conversations•collaborate

•customer service •promote content

…etc

What’s Your Strategy?

One size does not fit all

It’s not about technology

Social media is an attitude

Make sure content is shareable &

portable

Be interesting! Have a content plan

Keep it simple & well designed

Things to Remember

Takeaways - Web 2.0 is about

> Making information more useful for users> Opening data for public or private enterprise> Building a soapbox and encouraging voice> Connecting and socializing> Access, delivery and mobility