what prevents you from succeeding?

Strategies and Sustainability

Lorrie Jackson and Rob DiMartinofinalsite

Harnessing Social Media in the Advancement Office WorkshopSeptember 19, 2011

What prevents you from succeeding?

We’ll explore…

• How do I plan my work?• What do I share & when?• How do I respond?• How do I stay sane?

HOW DO I PLAN MY WORK?

Ask Questions…

• Where is my call to action?• What is my pathway to that call to action?• Whom am I trying to influence to act?

Forming a Plan

For Each Goal…

Website Meets Social Media

Website Meets Social Media

Website Meets Social Media

Website Meets Social Media

“It’s what happens after the like that matters.”

-Carie LewisDirector of Emerging MediaHumane Society of the U.S.

WHAT DO I SHARE AND WHEN?

Conversation Questions

Ask for FeedbackPhotos and video

Polls

ticker tape

news-focused

link everything

not a conversation

listen for concerns

Choices…Choices

Automation• Saves you time• Great for one person shop• Be proactive• Plan a campaign

Authenticity• Feel more “in the moment”• Less canned• React to real events

Solution: Blend the two!

You must be relevant, interesting, Concise, responsive, and provide value to your fans.

-Carie Lewis

HOW DO I RESPOND?

It’s not a gripe. It’s feedback.

- Tim McDonoughformer Admission Director

Xaverian Brothers High School

HOW DO I STAY SANE?

You Can Do It

• Delegate• Collaborate• Automate• Differentiate

AND FINALLY…

“You may not have time for social media but social media has time for

your organization.”

--Carie Lewis

QUESTIONS?

Lorrie Jackson and Rob DiMartinoTwitter: LorrieJ or RobDimartinolorrie.jackson@finalsite.com or rob.dimartino@finalsite.com