what problem are you solving detroit entrepreneurs? thanks for hosting, bizdom

@adamberk

Entrepreneurial Science For StartupsAKA “Lean Startup” (a trademark owned by @ericries)

A MINIMUM VIABLE SLIDE DECK PREPARED FOR

“Entrepreneurs in Michigan with an idea to change the world who are willing to experiment to see if the

world wants to be changed”. BY

THANKS@Bizdom

@Foodjunky@customer_ninja

I am an entrepreneur because …. take a photo and tweet #313problems

The most annoying thing that

happened…

Scientists do not coddle ideas. They crash test them. They run them

into a brick wall at sixty miles per hour. If the

idea is sound the pieces will be of the wall.

“Yeah runnin' down a dreamThat never would come to me

Workin' on a mystery, goin' wherever it leads

Runnin' down a dream.”

-Tom Petty (rock n roll singer)

THINK.TEST.PROVE.Prove Wrong? Think differentProve Right? Think BIGGER

-aa-ALBERT EINSTEINjust kidding!!!!!!!!!!!!!!:)

Good idea? Who cares!

No really, Who cares?

Good idea? Prove it!

UNTIL THEN

What PROBLEM are you solving!

Build first?

Test the riskiest

ones first

Test Demand NOT SUPPLY

Isolate your variables and assumptions

test them independently

But then make sure when you stack them together

You do not know HOW you did it until you KNOW how to

do it again.

PERFECTION is achieved

NOT when there is nothing left to A D D ,

BT WHN THRE ISNTHING LFT TO

TAKE AWY

If you

cannot explain it simply, you

do not

UNDERSTAND IT well enough.

<<< That guy

If you think your customer segment is

MILLENNIALS, YOUNG PROFESSIONALS, EVERYONE, SMBs, MULTIPLE ACTORS, YOUR MENTORS, PEOPLE WHO HAVE A VESTED INTEREST IN BUILDING YOUR SOLUTION (added after the webinar) FRIENDS, FAMILY,

you do not

UNDERSTAND IT well enough.

<<< That guy

If you think the problem you are solving is

LACK OF TIME, LACK OF MONEY, LACK OF CUSTOMERS, LACK OF YOUR SOLUTION,

you do not

UNDERSTAND IT well enough.

<<< That guy

“Do things that don't scale”

-Paul Graham

“I want to solvethis problem

for this person,because”

-You

NINJA OWLS PRESENT

take a photo and tweet #WYNlean

PITCH

Customer DevelopmentProblem/Customer fit. No solutions

The best place to start

is somewhere.

FACTSvs

PROBLEMSyou cannot solve a fact

learn the difference

AN EARLY ADOPTER TELLS

YOU THEIR PROBLEM BEFORE

YOU TELL THEM

YOUR JOB is to find someone to go first.

Not to SAY they will go first, but to go first.

It is no coincidence that the diffusion of

innovation curve… looks

like a crow bar.

HEADACHEPROBLEMS

VSMIGRAINE

PROBLEMSsay hi to @dianakander and ask her about her dog (and watch her

talks online)

CUSTOMERS have multiple

PROBLEMS PROBLEMShave multiple

SOLUTIONS SOLUTIONS SOLUTIONS SOLUTIONS SOLUTIONS SOLUTIONS SOLUTIONS SOLUTIONS

Exploration

Cure tunnel vision

Don't let your idea...

Get outof your comfort zone

GOOB (credit, Steve Blank)

Pulldon't push - it's harder than it seems.

PAST

not future

LISTENdo you hear that? you have 2 ears and only one mouth for a reason. Listen at least 2x as much as you talk.

PRACTICEDo you get junk mail? How many loyalty cards do you have? How did you find this

restaurant?

PRACTICE

RINSE & REPEAT

until you find the real problem and the corresponding early adopters...

STOP

Do not ask for $, do not write code..

They may not know WHAT they want, but they have to want SOMETHING

tweet “hey @kevinpmarra you were right they are not milkshakes, but it’s not froyo”

tweet “hey @claychristensen, milkshake marketing is brilliant #jtbd”

tweet “hey @claychristensen, milkshake marketing is brilliant #jtbd #313problems”

JTBD… video games

GO (exercise)

Don't build this.

OR THIS

if you build without testing, you are probably building the wrong thing...

NO SURVEYSNO SOLUTIONS

NO FOCUS GROUPSNO EXCUSESNO B2B2BS NO WOULD

NO FRIENDS NO FUTURE

NOsolutions, selling, friends, family, surveys

Embrace constraint. Then iterate!

Don’t get lucky, get good.

Unbounce

I am unique because…I am valuable because…

My startup is unique because…My startup is valuable because...

SUPPLY &

DEMAND

Deliver value.Deliver Solution (Manually). Learn. {period}

“I make money using my brains and lose money

listening to my heart. But in the long run my books balance pretty well.”

-Kate Seredy

“If you are not embarrassed by the first version of your product, you shipped too late.”

-Reid Hoffman (LinkedIn)

“To do good, you actually have to do

something.”

-Yvon Chouinard (Patagonia Founder)

“it turns out that focus is so important, even if you pick the wrong focus you're doing better!” BILL GROSS

Read more: http://www.businessinsider.com/bill-gross-lessons-2011-12?op=1#ixzz2gO4zcdIJ

“Do things that don't scale”

-Paul Graham

“If you can’t get them to adopt your idea with high-

touch, face-to- face service, they will not buy into your

cold web page.”-Manuel Rosso

“Do the least that gets you to the end instead of the most that gets you to the

beginning”-ab

The journey of solving a problem for a million customers starts with a single problem interview...

Manual

NOharm, copyright

infringement,building,adwords

Thank you!adam@neighborrow.com

@adamberk

@dianakander @trikro @lissijean

@Justin_Wilcox @unbounce @customer_ninja

@sgblank @ericries @paulg @danariely

@fakegrimlock @claychristensen

THE END

Science. Economics. Supply & Demand Opportunity cost.

Thank me? Send feedback to

adam@neighborrow.com@adamberk

or send an entrepreneur to my next event in Paris or Kansas

City.

I PROMISE…

If you do 10 interviews and share them here bit.

ly/milvalchal, you have a mentor for life

@adamberk@dianakander@lesamitchell

@jacksonlindauer@anitabnewton@ryanabennett@nathankurtz@ArielMediaKC

We are here to help :)

Test the riskiest things first

Feasible. Desirable. Viable.

Just because it is feasible does not mean it is desirable.

Almost everything that is desirable and feasible is viable

what if the bottleneck

is at the bottom?