what to look for in an advertising agency - marketinglift.net

What to Look for in an Advertising Agency

A Top 10 Agency Checklist

You want an agency that is a great fit

One that meets your specific needs.

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You want to align yourself with an agency that sees eye-to-eye on what is important to you in order to develop a long-term, mutually beneficial relationship.

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Here are a few key criteria to compare to the relationship with your current agency.; if they are not meeting your expectations, it may be time to look around.

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The Top 10 Agency Check List

Make sure the agency you work with will…

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1. …understand and align with your goals

Make sure the agency you work with will…

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2. …keep you and your business top of mind at all times

Make sure the agency you work with will…

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3. …be forthcoming with fresh ideas and innovative solutions

Make sure the agency you work with will…

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4. …be engaged and involved with you as well as serve as a brand advocate for your products and services

Make sure the agency you work with will…

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5. …propose strategies that drive results, generate positive ROI and improve your bottom line

Make sure the agency you work with will…

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6. …implement and execute SMART objectives

Make sure the agency you work with will…

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7. …consider the holistic customer experience with integrated strategies and campaigns

Make sure the agency you work with will…

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8. …keep the interest of your entire company in mind; not just the marketing piece

Make sure the agency you work with will…

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9. …always be available, responsive and serve as your go-to resource; providing collaborative consulting

Make sure the agency you work with will…

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10. …leverage their experience, knowledge and skill set to identify and create new opportunities and best practices

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Do your research. This assessment will provide you with new perspective as to what other options are available to you to meet your needs. This exercise allows you to keep your agency in check or consider a case for change.

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How does your current agency stack up? It never hurts to get a second opinion. It doesn’t cost anything to ask around for referrals and recommendations to compare your current advertising agency to others.

Need a Lift?

Marketing Lift, a woman-owned and operated small business

based in St. Louis, is a full-service strategic marketing and advertising

agency that designs unique experiences to drive customers toward

connecting, engaging and growing your brand.

Our approach is unique - to build your business with strategic marketing

and advertising plans and programs developed by listening,

understanding, and engaging with you and your audience to drive

efficient and effective solutions that drive ROI in the short and long term.

MarketingLift.net info@MarketingLift.net | @MarketingLifter

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