what turning off an ad fraud bot net looks like
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marketing.scienceconsulting group, inc.
February 2016 / Page 1marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Recognizing human vs bot traffic patterns
Bot traffic is “programmed” so usually the amount of traffic is the same from hour to hour or day to day (red line, flat across)
Human visit websites during waking hours
marketing.scienceconsulting group, inc.
February 2016 / Page 2marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Normal 5+2 Daily Traffic Patterns
• Notice the normal 5+2 pattern of weekday versus weekend traffic• Human traffic is lowest between 2a – 5a , because humans sleep• Bot volumes are now seen to be roughly tuned to human pattern
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