WHAT YOU NEED
TO KNOW ABOUT
& Nick McCullough & Allison McCullough
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WHY ARE WETALKING ABOUTPINTEREST & INSTAGRAM?
3.4 MILLIONFOLLOWERS
NICK MCCULLOUGHLANDSCAPE DESIGNER, APLD
OWNER, McCullough’s Landscape & Nursery
B.S. Horticulture, The Ohio State University
NICKGARDENGUY NICKMCCLAND
ALLISON MCCULLOUGHMARKETING, McCullough’s
Landscape & Nursery
B.S. Finance, Indiana University
ALROHRS ALROHRS
DIGITAL AGENCY EXPERIENCE
PINTEREST HISTORY
“I NEVER READ.I JUST LOOK ATPICTURES.”
- ANDY WARHOL
SPRING2012
JAN.2013
SPRING2014
JAN2015
USERS ARE WOMEN
%
USERS BETWEEN 35-55 YRS.
%
PINTEREST STRATEGY
IN THEIR LIFE.” PROJECT OR INTEREST
WHERE PEOPLE CAN GOTO GET IDEAS FOR ANY
“PINTEREST IS A PLACE
- BEN SILBERMANN
WE USE PINTERESTTHE REASONS WHY
COMMUNICATE TO CLIENTS
COMMUNICATE TO CLIENTS
SOURCING NEW PRODUCTS
FOR PINTERESTBEST PRACTICES
“THE DETAILS ARENOT THE DETAILS.THEY MAKE THEDESIGN.”
- CHARLES EAMES
GETTING THE BASICS RIGHT
SET UP YOUR BOARDS
GETTING THE BASICS RIGHT
TO FORMETHODS
PINNING
&PIN CREATION
RE-PINNING
STRATEGY RE-PINNING
PROVIDE EXPERTISE
PROVIDE EXPERTISE
ENGAGE - NETWORKING
STRATEGY PIN CREATION
“DESIGN IS THESILENT AMBASSADOROF YOUR BRAND.”
- PAUL RAND
PIN DESCRIPTION IS KING
SELL OR BUY FOLLOWERS
AFFLIATE PROGRAMS
JOIN PINTERST BUSINESS (FOR NOW)
JOIN GROUP BOARDS
FOLLOWERS GET YOU?WHAT DOES 3.4 MILLION
“LIKE FROM THEINTERNET?”
- PHILLIP MORICI
PARTNERSHIPS & OPPOURTUNITIES
INSTUSTRY AUTHORITY
INFLUNCE BLOG CONTENT
INFLUNCE BLOG CONTENT
OTHER
DRIVE SITE TRAFFIC
SEARCH
DIRECT
INSTAGRAMSTRATEGY
GETTING THE BASICS RIGHT
INSTAGRAM TO PROMOTE BUSINESS
PROFESSIONAL PERSONAL
PROVIDE EXPERTISE
#HASTAG IT
#boxwood #landscapedesign #landscapedesigner
#gardendesigner #gardendesign #oh #ohio #blacklick
#gardening #columbus #newalbany #Garden #tuin
#jardin #garten #trädgård #hage #庭 #园 #verbena#hydrangea #hornbeam #carpinus #pool #lawnpool
#lawnandpool #planters #planterdesign
#nickgardenguy #thinkingoutsidetheboxwood
#moderngardendesign #perennials
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BLOG, PINTEREST,PUBLISH TO
INSTAGRAM…
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TO YOUR BE TRUE
BRAND
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ANDDON’T PIN IT
FORGET IT
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MEDIA THAT ISEMBRACE NEW
RIGHT FOR YOU
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QUESTIONS?THANK YOU!