what you need to know about promotional lanyards
Post on 26-Jun-2015
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Welcome to ePromos’ overview of promotional lanyards! Here, we’ll share everything you’d want to know about lanyards – from popular
uses to materials and imprint methods.
...............................................................................................................................................................................................................................................What is a lanyard?
• A lanyard, simply put, is a cord or rope worn around the neck, shoulder or wrist to carry something.
...............................................................................................................................................................................................................................................What are the top uses for promotional lanyards?
1. 1. ID/credential holders2. Tradeshow badge holders3. Commemorative items
...............................................................................................................................................................................................................................................What are the top markets for promotional lanyards?
1. 1. Fortune 10002. Tradeshows3. Collegiate4. Medical
...............................................................................................................................................................................................................................................How are lanyards made?
The material is manufactured, printed, then crimped or sewn with the proper lanyard attachment.
Assembling the lanyard after printing allows for a bigger print area and higher quality printing.
...............................................................................................................................................................................................................................................What are the most popular materials for lanyards?
The breakdown:
Cotton – 40%
Polyester – 40%
The other 20%:
Nylon and other synthetics
Denim
Neoprene
PET
Reflective material
...............................................................................................................................................................................................................................................What size are lanyards?
Promotional lanyards can be made any size, but here’s the breakdown of the top thicknesses:
¾ inch – 45%
½ inch – 40%
1 inch – 15%
When it comes to length, most lanyards are 32 inches and can be ordered longer if desired.
...............................................................................................................................................................................................................................................What are the different lanyard attachments?
The breakdown:
O-ring – 50%
Swivel clip – 25%
The other 25%:
Bulldog clip
Split ring
Carabiner
Cell phone lanyard
Double bulldog clip
Lobster claw
USB lanyard
Badge reel
Accessories loop
Double-ended
Vinyl snap
...............................................................................................................................................................................................................................................What’s a breakaway lanyard?
It’s designed with a quick-release clasp if caught
Called a “convenience release,” it adds $0.25 - $0.35 to the cost of the lanyard
It’s popular in healthcare markets, but it’s ideal anytime safety is a top concern
...............................................................................................................................................................................................................................................How can lanyards be imprinted?
How you choose to imprint your lanyards depends largely on the material of the lanyard, the purpose of the lanyard, and your budget.
The most common imprinting methods:
Screen printing
Hot stamping
Silk screening
Embroidery
Dye sublimation
...............................................................................................................................................................................................................................................Want more?
• 1. Read ePromos’ article on promotional lanyards. • 2. Watch an interview with ePromos’ CEO, Jason Robbins,
and Brandon Mackay, President and CEO of SnugZ/USA, the promo industry’s leading lanyards supplier.
...............................................................................................................................................................................................................................................
• Check out all the options • for promotional lanyards
• at ePromos.com • or speak to a Brand Consultant
• at 877-377-6667.
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