what's hot in tourism social media

social media and travel & tourism

the five stages of travel

Sharing

Planning

dreaming

Booking

Experiencing

dreaming

dreaming

dreaming

• Pinterest is the outlet for dreaming• Shareaholic discovered (based on

aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month) that Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined.

dreaming

dreaming

dreaming

dreaming

dreaming

How to leverage Pinterest• Add a “Pin This” Button • Drive Traffic• Host a Pin to Win Contest• Think Wider

Click icon to add picture

dreaming

• Blogs are a go-to resource for trip planners

dreaming

• Third-party endorsements are always more trusted than your own messages

dreaming

dreaming• Seven bloggers attended the

#MYR_60Days group familiarization trip in September 2012

• Blogger activity on Facebook directly engaged more than 115,000 users

• The trip generated an additional 23 blog posts to date

dreaming

planning

planning

planning

How to influence customers in this phase:

• Pay attention to online review sites like Trip Advisor, Yelp and OpenTable

• Offer creative deals (and submit them to the Chamber)

planning

How to influence customers in this phase:

• Bolster your video content (and other content, too!)

• Get comfortable with YouTube and check out the new video-based platform, Viddy

planning

planning

booking

booking

booking

How to influence customers in this phase:

• Leverage creative deals on mobile sites like Foursquare and Google Offers

• Partner up

booking

experiencing

experiencing

experiencing

experiencingHow to influence customers in this phase:• Offer guests / customers SCVNGR treks

experiencingHow to influence customers in this phase:• Connect with customers via Instagram

experiencing

sharing

sharing

sharing…engaging

sharing…engaging

Light blogging• Tumblr • Easier alternative to a blog• Allows another channel for

engaging

extra reading

Pinterest• http://www.openforum.com/articles/7-wa

ys-to-use-pinterest-in-your-marketing

• http://socialmediarestaurant.com/pinterest-why-your-restaurant-needs-to-be-there/

Video• http://theplanetd.com/video-tips-for-trave

l-bloggers/• http://technorati.com/lifestyle/travel/articl

e/our-quick-video-tips-for-travelers/

extra readingVideo• http://theplanetd.com/video-tips-for-trave

l-bloggers/• http://technorati.com/lifestyle/travel/articl

e/our-quick-video-tips-for-travelers/

Google’s Field Trip App• http://www.pcadvisor.co.uk/opinion/game

/3401171/taking-googles-field-trip-app-for-spin-watch-out-for-potholes/

• http://www.youtube.com/watch?v=zusjUjaiWJQ&feature=player_embedded

extra reading

SCVNGR• http://support.scvngr.com/entries/203277

93-how-can-i-get-my-business-on-scvngr• http://patrickpowers.net/2011/08/success

-with-scvngr-5-lessons-learned/

Tumblr• http://theblackboard.net/blogs/3-reasons-

to-add-tumblr-to-your-restaurant-marketing-%E2%80%98to-do%E2%80%99-list/

extra reading

Foursquare• http://www.mightybytes.com/blog/entry/

how_to_create_a_foursquare_page_and_list/

Mobile Sites• http://www.mightybytes.com/blog/entry/

how_to_create_a_foursquare_page_and_list/

extra reading

General• http://www.reviewpro.com/eyefortravel-v

egas-2012-11995• http://www.buuteeq.com/blog/mobile-hot

el-websites/• http://travel.usatoday.com/hotels/post/20

12/08/hotel-check-in-hotel-twitter-bios/832739/1

Connect with usMary Garrick

mary.garrick@fahlgren.comFahlgren Mortine

614-383-1610@MaryG_PR or @FahlgrenMortine on Twitter