what's in a blog? practical tips for your company blog | part 1
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WHAT’S IN A BLOG?PRACTICAL TIPS FOR YOUR COMPANY BLOG
The Content Squad Training Webinar SeriesFebruary 2, 2012
thecontentsquad.com
WHAT’S IN A BLOG?PRACTICAL TIPS FOR YOUR COMPANY BLOG
Questions?
@waynebcox
wayne@thecontentsquad.com
““A website without a healthy, active blog is like a retail store without a sign out front. People drive right by. Or if they do notice your business, they can’t tell if anyone’s home.”
- source: tcwebsite.com/news/business-blogging-basics
How can our blog become a lead-generating, marketing
engine for our company?
BASICS OF BLOGGING
The Title
The “Lead”
The Length
The Tone
““It’s a way for us to appear less corporate and put a human face when we interact online. We believe people relate more effectively to other people instead of a logo or corporate brand.”
~ Michael Brito, Social Media Strategist at Intel
TIPS FROM JOURNALISM
•Who?
•What?
•When?
•Where?
•Why?
•How?
The WHY?
The HOW?
“FREE-MIUM” CONTENT
The most important law of social media
Gary Vaynerchuk
STEPS TO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
STEPS TO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
““A bad blog is worse than no blog. A dead blog is worse than no blog. But an engaging blog is one of the best things in the world you can do for your business.”
~ Jeremy Wright, CEO of b5media
STEPS TO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
STEPS TO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
STEPS TO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers
STEPS TO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers
• Intentional • Single or multiple voices
STEPS TO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers
6. Train your bloggers
This is what the social web has done:
It has reset the expectations of your audience to come to
your website and find authenticity.
STEPS TO A DYNAMIC CORPORATE BLOG
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers
6. Train your bloggers
7. Construct an editorial calendar
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers
6. Train your bloggers
7. Construct an editorial calendar
8. Establish a comment policy
1. Determine if blogging is a good fit for your company
2. Decide if your company is willing to invest in a blog
3. Create a strategy
4. Ensure that everyone is on the same page
5. Select your bloggers
6. Train your bloggers
7. Construct an editorial calendar
8. Establish a comment policy
9. Establish a way of measuring your progress
WHAT’S IN A BLOG?PRACTICAL TIPS FOR YOUR COMPANY BLOG
Next Week: Part 2
thecontentsquad.com
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