what's new in global ecommerce in september 2014

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MULTILINGUAL

UPDATESSeptember - 2014

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CHINA

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CHINESE ONLINE APPAREL

MARKET TO HIT $100

BILLION IN 2014. The online apparel

market accounted for 23% of the total online

shopping.

SOURCE China Internet Watch

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DENMARK

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MOBILE AD SPENDING

MORE THAN DOUBLES. Danish

advertisers are expected to invest almost $270

million in paid media across mobile devices this

year.

SOURCE e-Marketer

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FINLAND

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FACEBOOK IS BY FAR THE

MOST POPULAR SOCIAL

NETWORK. 82% of internet users in

Finland visit the site daily while only 5% use Twitter.

SOURCE e-Marketer

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FRANCE

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B2C ECOMMERCE SALES

REACHED €13.3 BILLION This is a 10.5% gain compared with the same time

period last year.

SOURCE e-Marketer

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GERMANY

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GUTEFRAGE.NET ACTS AS

THE GERMAN EQUIVALENT

TO QUORA. It’s also the most visited site

via mobile.

SOURCE de.statista.com

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ITALY

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WWF LAUNCH SHOCK PR

CAMPAIGN. Realistic life size model of a

dead rhinoceros has been placed in one of the

busiest squares in Milan using #Chièstato

(#Whodidit)

SOURCE www.milanotoday.it/cultura/rinoceronte-cadorna-foto.html

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NETHERLANDS

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THE ONLINE MARKET

MAKES UP FOR 18% OF ALL

EXPENSES. The increase of tablet use to

shop online has increased from 8% to 10%.

SOURCE Thuiswinkel Waarborg

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NORWAY

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ONE THIRD OF INTERNET

USERS PURCHASE

THROUGH INTERNATIONAL

SITES. The majority still chose domestic sites

for digital purchasing.

SOURCE e-Marketer

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RUSSIA

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YANDEX.MASTERS HAS

LAUNCHED. This service replicates

Google Helpouts but the services promoted, such

as labour work, are primarily based offline.

SOURCE Company Yandex

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‘PAYMENT WIZARD’ IS

CURRENTLY BEING

TESTED. It’s a payment service which

allows you to pay directly on the SERPs.

SOURCE Company Yandex

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SPAIN

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ECOMMERCE IS UP BY

22.5% IN 2014. Last year B2C

transactions reached €14.4 billion for the whole of

2013

SOURCE abc.es

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20.7 MILLION PEOPLE USE

THE INTERNET DAILY.93.5% of internet users are considered frequent

users.

SOURCE abc.es

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SWEDEN

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LOW CONVERSION RATE IF

YOUR WEBSITE ISN’T

MOBILE FRIENDLY. 50% of online

users research on mobile device but only 11%

actually convert.

SOURCE Internetworld

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MORE DELIVERY OPTIONS

ARE REQUESTED. With ecommerce

expanding and more people buying online, the

demand for different delivery options is growing.

SOURCE Internetworld

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