what's the next big thing - a training for broadcast professionals

What’s the Next Big Thing?

A training for Broadcast

Professionals

MJ Drouin, VidTrans 2013

Los Angeles, 13/02/26

Biography: MJ Drouin• For the past 3 years, I am Director of IT and Marketing teams as well as Customer Solutions

and Network Evolution at Aldea Solutions.

• With 20 years of Media experience, I lead technical teams of up to 30 people and 3 managers to deliver most aspects of the business - Operations, Customer Services, Costing & Pricing, Information Technologies, Vendor & Project Management, Engineering, and Procurement. I developed expertise in managing cable, wireless, satellite, transmission, engineering and software development. I worked at Bell, Teleglobe, Intelsat, CBC and as an expert consultant.

• Professional Engineer, Masters in Technological Management, ITIL foundation, PMP

• Extensive experience in speaking since the 90's (ouf!), subjects were always a mix of technologies, commerce and management (http://www.slideshare.net/mjdrouin)

– Past engagements were: Extreme event management (2012), Introduction to File-based workflow (2011), Cloud Computing training for

Content provider (2011), My video is a file, now what? (2010), Service Oriented Architecture (SOA) (2010), Pitfalls of software development: What every executive should know (2009), 8 weeks on Twitter: I love it! (2009), The Future of Broadcast Archive

Systems (2008), DVB-H: Video over IP goes Wireless (2006/2010), HDTV distribution (2005), Video over IP (2004) and, Several broadcast technical training (1994-1998): Video 101, Digital Video and Compression 201, Video testing techniques 301.

• http://www.linkedin.com/in/mjdrouin

• http://twitter.com/mjdrouin MJ Drouin, VidTrans 2013 2/22

Introduction

• 10 years ago ���� Predicted SW everywhere

• Today ���� SW in car, in dishwasher, power cord, etc

So, what’s the next big thing for us?

MJ Drouin, VidTrans 20133/22

Summary

• Introduction

• Gartner Technology Hype

Cycle

• How will it affect us, really?

• What are the Opportunities?

• Conclusions

�Crowd sourcing

�Big Data & Cloud

�Information

�Consumerization

2013/02/26 4/22MJ Drouin, VidTrans 2013

The Gartner Hype Cycles

MJ Drouin, VidTrans 20135/22

1995 Technology Hype Cycle

MJ Drouin, VidTrans 20136/22

2012 Technology Hype Cycle

MJ Drouin, VidTrans 20137/22

How will it affect Broadcasters?

Local Access

Providers

Broadcaster

Advertisers

Viewers

$

$

$

$

$

$

MJ Drouin, VidTrans 2013

Ads

Info on viewers

Web Subscriptions

9/22

500B TV Market, New Battlefield for

Internet Companies

MJ Drouin, VidTrans 201310/22

500 Billion?

MJ Drouin, VidTrans 2013* Forbes, Sept 2011

11/22

How will it affect

Broadcast Manufacturers?

Consumer

Product

Manufacturers

Broadcaster

Broadcast

ManufacturersNon-traditional

Equipment

(Telecom, IT,

Integrators)

$$$

$

$

$

Other Web &

Content

Producers$$$

Broadcast

EngineeringJan 2013

IP

MJ Drouin, VidTrans 201312/22

Convergence example: IT

MJ Drouin, VidTrans 2013* zdnet Hinchcliffe Blog

13/22

How will it affect

Video Telecom Providers?

Telecom

ProvidersBroadcaster

Video Telecom

Providers Web, Mobile,

Non-real time

Services

$$$

$

$

$

Other Web &

Content

Producers$$$

HD-SDI

IP

Local Access

Providers

Viewers

$

$

$

MJ Drouin, VidTrans 201314/22

Local Access Providers

• Saturated ecosystem

• Newcomers

• New technology

• New access points for content

MJ Drouin, VidTrans 2013 * Forbes, Sept 2011 15/22

Information Opportunity

• Become an Information Leader

– Information

TECHNOLOGY?

– or

– INFORMATION

technology?

2013/02/26 16/22MJ Drouin, VidTrans 2013

• Take

advantage of

what you already have to make

something

different!

MJ Drouin, VidTrans 201317/22

Big Data Opportunities

MJ Drouin, VidTrans 2013

* IDC Predictions, Nov 2011

18/22

Audience Data Management

MJ Drouin, VidTrans 201319/22

Crowdsourcing Opportunities

MJ Drouin, VidTrans 201320/22

MJ Drouin, VidTrans 201321/22

Conclusion

• Times of change!

• People-driven opportunities and new paradigms

• Question the Status Quo

FOCUS, CONNECT & LEAD THE CHANGE

MJ Drouin, VidTrans 201322/22