what’s your story? the art of engagement

What’s Your Story? The Art of Engagement

APASOMarch 9, 2011

Tom KaidenPresident, Greater Philadelphia Cultural Alliance

1. What’s Your Story?2. Cultural Alliance Case Study3. Engagement Framework4. Your Engagement Message

Agenda

What’s Your Story?

What’s Your Story?

Elevator Speech:Tell me about your organization2 sentences

1. Serve and advocate2. Make markets work3. Inspire evangelists4. Nurture nonprofit networks5. Master the art of adaptation6. Share leadershipSource: Forces for Good, Crutchfield & Mcleod-Grant, 2007.

6 Practices of Hi-Impact Nonprofits

Cultural Alliance Case Study

Evolving Engagement

Personal EngagementMember Strategies:• Networking/Education• Group purchasing• Phillyfunguide.com• Funsavers

Policy EngagementAdvocacy Strategies:• Research reports• Lobbying• Regrants

Personal EngagementMember Strategies:• Networking/Education• Group purchasing• Phillyfunguide.com• Funsavers

Cultural Alliance Case Study

Evolving Engagement

Policy EngagementAdvocacy Strategies:• Research reports• Lobbying• Regrants

Community EngagementGrassroots Strategies:• Neighborhood leaders• Asset Mapping• Story telling

Personal EngagementMember Strategies:• Networking/Education• Group purchasing• Phillyfunguide.com• Funsavers

Cultural Alliance Case Study

Evolving Engagement

Personal Engagement Policy Engagement

Community Engagement

CoreMessage

Cultural Alliance Case Study

Evolving Engagement

Gap in policymaker support and political support Policymakers need more street-level political

support to increase funding and policy support Community activists & voters see high value in

the arts, but aren’t connected to the arts community

Political impression: stronger support for the arts will not be supported on the street

Cultural Alliance Case Study

Observations

Policymakers: need to maintain economic and social momentum during an economic downturn

Artists, Arts & cultural organizations: want a vital arts community that grows stronger in products, support and revenue.

Community activists: seeking resources for individual and community growth

Arts participants & audiences: seeking continuance of individual vitality and growth despite tough economic times.

Cultural Alliance Case Study

Audience Needs

Cultural Alliance Case Study

Assets Philadelphia’s arts are uniquely its own and

strongly owned. Philadelphia’s arts have the power to elevate the

lives of individuals. Philadelphia’s arts have the power to educate

and socialize young children. Philadelphia’s arts are an economic engine for

renewal and growth. Philadelphia’s arts help individuals come

together and appreciate each other.

Cultural Alliance Case Study

Vitality and Growth are the two major benefits of arts and culture

It’s an engine for economic growth.

It has the power to elevate lives.

It has the power to educate.

We own it because it comes from us.

It helps individuals come together and grow as a community.

Arts & CultureIt’s how we grow.

Arts & CultureIt’s how we grow.

“Arts and Culture is greater Philadelphia’srenewable resource for personal, civic and economic growth. From the people, by the people and for the people, it adds spark to our children’s education, recharges our everyday lives, energizes our neighborhoods and powers economic investment and revitalization. Supporting arts and culture is how greater Philadelphia grows greater, stronger—and together.”

Engagement Framework

Who Do You Want to Reach?

What Do You Want them to

Do?

Motivating Message They Need to Hear

Personal

Policy

Community

What’s Your Story?

Elevator Speech:Tell me about your organization2 sentences

Thank you.

Tom Kaidentomk@philaculture.org

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