when they no longer 'like' you: how not to get hidden by your fans

When They No Longer “Like” You: How Not to Get Hidden by Your Fans

Kevin Barenblat, CEO & Co-FounderContext Optional

The Social Marketing Company

04/07/2023

The Like Button and the Like Box

Bring the Facebook Party Everywhere

Why Sites Use Facebook Social plugins

Make it Social:See Friends Who

Also Like It

For Your User For Your Brand

Self Expression:Add to profile

For Your User For Your Brand

Access:View fan-only

content

For Your User For Your Brand

Keep in Touch:Wants to hear the latest offers and

updates

For Your User For Your Brand

Make it SocialSelf Expression

AccessKeep in Touch

Social Sharing: Posts to friends’

News Feed, driving traffic via word of mouth

For Your User For Your Brand

Make it SocialSelf Expression

AccessKeep in Touch

Targeting:Adds the post to the user’s profile

For Your User For Your Brand

Make it SocialSelf Expression

AccessKeep in Touch

Discovery:Makes the

content discoverable via Facebook search

For Your User For Your Brand

Make it SocialSelf Expression

AccessKeep in Touch

Remarketing:Publish relevant

messages to “Likes” in the

News Feed

For Your User For Your Brand

Make it SocialSelf Expression

AccessKeep in Touch

Conversion:Clickthrough

rates improve 3-5x

For Your User For Your Brand

Make it SocialSelf Expression

AccessKeep in Touch

Audience Insight:Deeper insight into audience demographics

For Your User For Your Brand

Make it SocialSelf Expression

AccessKeep in Touch

Social SharingTargetingDiscovery

RemarketingConversion

Audience Insight

For Your User For Your Brand

26% of Facebook Users Like Things

Facebook’s Like Button Gets Hit 65 Million Times per Day

Billions Served

Over 2 million websites are using Facebook Social plugins

They’ve ‘Liked’ You, But That’s Just the Beginning

The New Game of Seek and Hide

Put Yourself In Their Shoes

Most of their time is spent in the

News Feed

30% of the time it’s a 2” x 3” Screen

So, They Like You….

But They Can Hide You

What Happens When You Get ‘Hidden’?

Once They’ve Hidden Your updates, They’re Still Fans, but They Don’t Hear from You.

PLUS Potential Negative WOM

8 Tips on How to NotSquander the Friendship

#1 Group Likes

*image courtesy Tina Phillips

Use a Hierarchy of Likes

Peep-ToeBooties

Shoes

ShoeDazzle

Pink Peep-Toe

Bootie

#2 Give Them What They Want

*image courtesy Tina Phillips

Exclusive Offers – Coupons - Discounts

#3 Don’t Spam

*image courtesy Tina Phillips

Make It Social

#4 Create Engaging Content

Polls - Quizzes - Factoids - Videos

#5 Size Matters (Make it Short)

#6 Make it Relevant

Geo Target

#7 Encourage Engagement

Ask Questions

#8 Don’t Drop Off After the Giveaway

Sustain Momentum

Summary: Don’t Get Hidden#1. Group Likes#2. Give Them What They Want#3. Don’t Spam#4. Create Engaging Content#5. Size Matters#6. Make It Relevant#7. Encourage Engagement#8. Don’t Drop Off After the Give Away

About Context Optional

Full service provider of social marketing solutions to global brands and their ad agencies:

Social marketing strategy Custom development and design SaaS platform to manage brand presence on

Facebook and Twitter Community management services

Facebook’s #1 Preferred Developer Consultant

Offices: San Francisco, New York City

Sample Customers:

Platforms:

Context OptionalContact:

Info (at) contextoptional.com | +1.415.738.7997