where do customers come from?

Where DO Customers come from?

Customers come from being found AND FINDING YOU

Customers come from VIEWS & Shares

WHERE do VIEWS & Shares Come FROM?

VIEWS & SHARES COME FROM SCOPE

S hares/social C ollaboration O wned P aid E arned

SCOPE is a model to explain Digital Media’s inner workings

SCOPE goes beyond POEM (Paid, Owned & Earned Media)

FOUR WAYS TO ACQUIRE CUSTOMERSCustomers are acquired via FOUR types of MEDIA / ACTIVITY

Master SCOPE to collaborate & multiply your impact across four domains

Social Content

Paid Exposure

Owned Media

Properties

Earned Media

Exposure

Communities: Curators &

Collaborators

Target Persona

(Strangers)Customers

Fans, Influencers &

Sceptics

x x x=BRAND

IMPACT

SOCIAL CONTENT Earned, Owned & Paid are well understood, but social content is still evolving

Shared Links

Curated Content

Media PlatfoRMS

SOCIAL CONTENT: THREE THINGS

Shared Links

Media Platforms

Curated ContentScoopit Paperli

Storify Listly

Pinterest Rebelmouse

Social Networks: G+, Facebook Linkedin, Twitter Sourcing: Reddit, Digg, Delicious, StumbleUpon Collaboration: EmpireAve, Triberr, Listly Platforms: Buffer, Hootsuite, Bundlepost

Video: YouTube, Vimeo, etc Slides: Slideshare, Prezi etc Images: Instagram, Flickr, Imgur, etc Lists: Listly Audio: Soundcloud, Audioboom, etc Text/Docs: Scribd, Blogs, Pulse, Medium etc

Media Platforms

Curated Content

Shared Links

LIKE an orchestra Combine all the elements to MAXIMIZE impact

Social Ads

FACEBOOKPrints

Ads Outdoor /

BILLBoards

TV/ Radio ADS

Sponsors / Product

PLACEMENT

Company Blog

Email List / Newsletter

Owned Media Sites

Help Desk/ Docs

Lead forms

Guest Posts

Reviews/Ratings UGC Media

Coverage

Curated LISTS

(Mentions)

Linkedin Twitter,

G+

Pinterest, Scoopit PAPERLI

REBELMOUSE

Listly, Slideshare, SOUNDCLOUD

Instagram, YouTube

VineLINKS

Social Shares

Webinars Landing Pages

DIRECT SALES

Search Ads

ORGANIC SEARCH REFERRALS

COLLABORATIVE SHARING

TRIBERr GAGGLEAMP

AFFILIATEs

SOCIAL NETWORKS

MEDIA PLATFORMS

(aka content networks)

SPOT the difference

Content revolves

around people

People revolve

around Content

Are you missing out?Are you leveraging all FOUR forms of

DIGITAL MEDIA

Failure to do so, means you losing potential customers

Self Hosted Content

Integrated STRATEGY

OWNED blog

OWNED embeds

EARNED & PAID search

EARNED embeds

vs

Views (customers)

SOCIAL search

A BETTER ENGINE FOR ENGAGMEENT

BEATING Hearts Rolling Eyestrumps

Sharing

Like

EMBED

COMMENTs

SOCIAL FEEDS

VIEWS

MEDIA PLATFORMS GIVE YOU MORE IF your content CREATEs ENGAGEMENT

NEED PROOF?Explore this