where do we lose our precious traffic?

Where Do We Lose Our Precious Traffic?

Alexandra Tachalova

Semrush.coma.tachalova@semrush.com@AlexTachalova

"My Precious!”

SEO Fails

Non-paid traffic sources

- Google organic results

- Referral traffic

- SMM traffic

- Email

How do we collect traffic from Google’s organic results?

Organic Traffic

SMM Traffic

How does it usually work?

Google results

Your website

Where do we lose our precious traffic?

Google results

SMM channels

Your website

All our posts and SMM communities are indexing in Google. All we need to grab traffic from these sources is

SEO optimization.

The presence of SMM channels in Google US

Facebook.com Slideshare.net Linkedin.com0

35,000,000

70,000,000

105,000,000

140,000,000

175,000,000

2012 2013

2014

Not just pizza…

Facebook Community in SERP’s

70% of branded and misspelled branded keywords

Facebook Community pages and long-tail keywords

Search Volume - 320

Backlinks power

How to be like Papa Johns:

- Add keywords to your FB “About” section

- Put new posts that include the right keywords in your feed

- Use the right #hashtags to boost the likes and traffic to your post/page

- Try to collect more backlinks on your FB Community page

http://www.slideshare.net/gabner/the-very-hungry-caterpillar-presentation-691778

On Slideshare:

What appears in SERP?

Backlinks and Social Signals Analysis

How to boost your Slideshare traffic:

- Select interesting topics

- Select relevant keywords

- Create slides and add selected KWs to them

- Promote your Slideshare on SMM channels/on your blog/on other resources

On LinkedIn:

https://www.linkedin.com/company/resistednormalcy-com-seo-expert-in-miami

Rankings in Google:

Backlinks and Social Signals Analysis

How to improve your LinkedIn rankings:

- Select the right URL (use not only your brand name)

- Select relevant keywords and add them in the “About” section

- Backlinks quality and quantity don’t influence LinkedIn rankings a lot

http://bit.ly/21Octwebinar

14-Day Free Access

Thank you!

Alexandra TachalovaCommunication and Brand Manager

a.tachalova@semrush.com@AlexTachalova