whhd graphic summary 2011

John Kelly

Middays

Chuck Whitaker

Afternoons

Friday Epley

Evenings

Station Profile

Call Letters: WHHD – HD 98.3

Frequency: 98.3FM / www.hd983.com

Format: Adult Top 40

Today’s Top 40 hits

Target Demo: Adults 25-49 / Women 25-44

Comments: HD 98.3 is the exclusive home for today’s hits featuring artists like Green Day, Maroon 5, Nickelback. Beyonce, 3 Doors Down and Gwen Stefani.

Benchmarks: Today’s Top 40 hits are available only on HD98.3.

The latest music, podcasting and upbeat personalities

are just some of the features you can look forward to on

HD 98.3. As one of the CSRA’s first High Definition radio

stations, HD 98.3 utilizes the most advanced tech-

nology to insure a cutting edge sound and crystal clear

signal throughout the metro area.

WHHD-FM HD 98.34051 Jimmie Dyess Parkway

Augusta GA 30909Ph (706) 396-7000

Fax (706) 396-7100

WHHD-FM Coverage Map11,500-watts ERP

Today’s Hit Music!

The Beasley Broadcast Group

M a x i m i $ e r

WHHD HD98.3 Adult Top 40Consumer Profile

AUGUSTA, GAQualitative Diary, Fall 2010, Spring 2010

Target Persons: 64,300 Target Intab: 326

<$25K $25K-$50K >$50K

17.9%

27.4%

54.7%

P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+

21.1%

24.8% 23.8%

16.8%

9.4%

2.6%1.5%

58.1 % Female

Gender Demographic Breakout

Full-Time 42.5%Part-Time 14.4%Not Employed 43.0%

Household Income

50.3%None23.3%1 Child16.4%2 Children10.0%3 Or More Children

Presence of Children Under 12

73.1%Own25.1%Rent1.8%Other

Home Ownership

42.0 % Male

Employment Status

29.8%Less Than High School Some College College Degree

22.3% 28.5% 19.5%

Education

12th Grade Graduate or More

WHHD HD98.3 Adult Top 40 Consumer Profile (WHHD-FM is Mon-Sun6am-Mid)

in Household

This report is based on Persons 12+ in AUGUSTA, GA METRO - Std Estimates displayed are reported for % Composition.

This service is not part of Arbitron's regular syndicated service. The Media RatingCouncil (MRC) accredits this service.

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