whistler unfiltered - rapidfire case study

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UNFILTEREDWhistler

TheGOALS

AwarenessEngage, inspire, entertainDrive traffic

TheINSIGHT

Word of mouthBragging rightsBreadth of product

TrustSocial sharingContent marketing

TheCONCEPT

user generated content

TheEXECUTION

Play video

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mobile

collateral

TheRESULTS

200,000 visits

25,000 contest entries

18,000+ images#whistlerunfiltered

1,750 social shares

Rory TuckerInteractive Director

@rorytucker@originvoicerory@origindesign.caorigindesign.ca

MJ LegaultPartner and Strategy Director

@originvoicemj@origindesign.caorigindesign.ca

mailto:mj@origindesign.ca
mailto:mj@origindesign.ca

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