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White Ribbon Australia
NameWhite Ribbon Ambassador
Acknowledgement of Country
White Ribbon acknowledges the traditional custodians of the land on which we are meeting and pay our respects to their elders past, present and future.
Why primary prevention…
Cost to Australian Community $21.7 billion
“…any act of gender-based violence that results in, or is likely to result in, physical, sexual or psychological harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or private life.”
1993 United Nations Declaration on the
Elimination of Violence against Women
Violence against women is…
domestic violence family violence wife bashing
intimate violence sexual violence sexual assault
rape marital rape date rape
indecent assault sexual harassment incest
elder abuse genital mutilation enforced prostitution
forced abortion forced motherhood verbal abuse
put downs emotional abuse financial abuse
spiritual abuse forced isolation corporal punishment
Violence against women
Why does men’s violence against women occur?
Constructs of masculinity
Inequality
LawPatriarchy
Power
Control
A human rights violation
Violence against women and girls is one of the most systematic and widespread human rights violations.
It is rooted in gendered social structures rather than individual and random acts; it cuts across age, socio-economic, educational and geographic boundaries;
affects all societies; and is a major obstacle to ending gender inequality and discrimination
globally. UN General Assembly, 2006
Violence against women isn’t only about physical and sexual violence.
A continuum of controlling behaviours
Sexist language/jokes Demeaning women Sexual harassment Controlling money Physical violence
Victim-blaming Belittling Verbal abuse Social isolation Murder
VALUESCourageIntegrityRespectCollaborationLeadership
PURPOSEEngaging men to make women’s safety a man’s issue too
VISIONA nation that respects women, in which every woman lives in safety, free from all forms of men’s abuse
White Ribbon Australia
White Ribbon Ambassadors& Advocates
Drivers of Change
The White Ribbon Workplace Accreditation Program
Breaking the Silence Schools Program
White Ribbon Partners & Supporters
Community Events and Awareness Raising
Diversity Program
Running Season
White Ribbon Night
Walk a Mile
White Ribbon Cup
Uncover Secrets
White Ribbon Day
Ongoing Social Media
Engagement
White Ribbon Day… Every Day!
650% increase
in White
Ribbon
community
events since
2010
2M reach
across social
media
channels per
week
65 White
Ribbon
Accredited;
150+
participating
Committed,
trained and
proactive
Ambassadors in
every state
75% brand
awareness
Over 465
schools,
reaching over
300,000
students
So far….
Strategic engagement strategy based on independent research to engage men
Primary prevention programs based on evidence based practice and independent evaluation
White Ribbon Day 2015 Metrics:
Supporting community owned and driven grassroots campaign
Community Engagement
Engagement Capacity Building Support
White Ribbon Ambassadors
• Men have capacity to change male culture
• Men can engage other men
• Men’s violence against women is man’s issue too
• Men are husbands, brothers, sons and friends of women
• Men can play a pivotal role
Why engage men?
© White Ribbon Australia 2015
• Increase knowledge and skills of staff, managers to address violence
against women
• Enhance capacity of workplaces to respond to violence against women
• Change attitudes and behaviours that allow violence against
women to occur
• Accredit workplaces taking effective steps to stop violence
against women
Workplace Accreditation Program
© White Ribbon Australia 2015
Workplace Accreditation Program
A White Ribbon message for workplaces
“It’s really important we engage young people before their attitudes towards gender and relations
and violence are set in stone.”
- Andrew O’Keefe, White Ribbon Ambassador and Channel Seven presenter
White Ribbon Schools
• Enhances respectful relationship education
• Suited to primary and secondary schools
• Whole of school approach
• Endorsed by Departments of Education
• Leadership focused
• Fully adaptable
• Over 340 schools and 190,000 students engaged
• NSW, ACT, VIC, TAS, WA and SA
• Independently evaluated
• Evidencing behavioural change
White Ribbon Schools Program
Youth Engagement Case Study
Ngukurr White Ribbon School
Take the Oath
I will stand up, speak out and act to prevent men’s violence against
women.
What YOU can do
Every day, you can:
• Safely challenge inappropriate behaviour
• Talk to your mates about the issue
• Lead by example
If you witness a violent act:
• Call the police
• Be a witness
• Get support from others
• Verbally intervene
Stand up to Violence
• Talk with the perpetrator and their friends
• Talk with the victim and her friends
• Visit whiteribbon.org.au/whatmencando
Violence amongst your friends:
• www.whiteribbon.org.au
• www.facebook.com/whiteribbonaustralia
• @WhiteRibbonAust
• WhiteRibbonAust
• www.youtube.com/user/WhiteRibbonAust
Get Social
• www.whiteribbon.org.au/finding-help
• 1800 RESPECT (737 732): 24 hour national line
• Police or Ambulance: 000
• Lifeline: 131 450
• Mensline Australia: 1300 789978
Help and Support:
White Ribbon Contact Details
Email: ambassadors@whiteribbon.org.au
Telephone: 02 9045 8444
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