whole foods digital marketing strategy

BY: NATE KLATT

Whole Foods Digital Marketing Strategy

Goal of Digital Campaign

Increase Brand Awareness by 10%

Create “buzz” about the company through digital campaign

Target Audience

Create campaign directed at specific group of people

Age: mid-twenty to mid-fifty

Health Conscious

Middle class to upper class individuals

Key Indicators

Essential to determine success of campaign

Track success through data analytics

Social Mention

Overview

Focus on Facebook, Twitter, LinkdIn

Create unique blog for specific campaign

Share blog articles with social media sites and health oriented blogs

Promotional giveaway

Whole Foods Blog

Create a unique blog that focuses on positives of whole foods

Create entertaining content

Post health articles to healthy living blogs

Promotional Giveaway

Advertise giveaway through blog and social media sites

$1,000 of free groceries to 20 best stories demonstrating how Whole Foods has made a positive difference.

Generate “buzz”

Facebook, Twitter, LinkedIn

Advertise on all 3 platforms

Use advertising tools to focus on target audience

Post blog content to all 3

Budget

Total budget will be $500,000

Represents approximately 1% of advertising budget

Lager focus on LinkedIn

Questions