whuffie can buy me love

whuffie*can* buy me love

why would you listen to me:• 18 years in online communities (1992)• 6 years of blogging (2004)• was a beta tester on twttr (b4 it even had

vowels - July 2006)• launched a startup 2006 - over 1Million

uploads within 24 hrs• was an advisor on the Facebook F8 platform• named one of the most influential women in

technology in Fast Company Magazine• wrote a book that is now sold in 7 languages

worldwide• I spend an inordinate amount of time online

studying this stuff• they’ve bolted the doors to this room

3all you need is love

this stuff is important

the force is with you

stuff thatis important

stuff that isentertaining

this presentation

I don’t get it

twitter |ˈtwitər|: noun a place where people talk about what they had for

lunch.

me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me

narcissists

escapists

http://www.flickr.com/photos/laughingsquid/420074166/

addicts

who cares?http://www.flickr.com/photos/lifeontheedge/458706241/

why (and what)

we sharehttp://www.flickr.com/photos/ryanr/142455033

random thoughts

http://www.flickr.com/photos/wynde/1394089355/

82%

76% articles/business essays

75% links to interesting subjects

69% positive feelings

74% personal photos (family, friends, self)

Articles most likely to be shared are:

emotionalpositivelengthier

awe-inspiringWill You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html

“people are more likely to share articles that they think will interest others ...not themselves”

http://www.flickr.com/photos/katie_made_me_do_it/4231581505/

76%posted

something highly personal

How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped".

Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about

terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing

in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got

engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20

years. Relationship status.

wefeelfine.org

http://www.flickr.com/photos/hippie/2496096306/

Other12%

Considered deleting13%

Deleted it34%

Kept it41%

keep or delete?

66%kept on

some level

whereaboutshttp://www.flickr.com/photos/kylesteeddesign/4622356056

other15%

Don’t post39%

Post, tweet, fb + blog3%

Post, tweet & FB9%

Post + tweet11%Post location

23%

Geo-location (Foursquare/Gowalla/etc)

Other7%

No58%

Friends Only19%

Yes16%

Travel Plans (Tripit/Dopplr/etc)

49% 35%yes yes

Why people share where they are:

chance of connectionsfor personal record keeping

identity broadcastingincentives (badges)

social webSN’s more popular than email (67% - 65%)

stats from: Neilsen Mar09, Facebook public Statistics Jan10,

Women are more active in most SN’s (avg 53%)

Social networks are more popular than porn

Amount of time spent on FB increased 566% in 09

3.5 billion pieces of content shared each week

>550 FB Apps made by >1M developers

>225k iPhone apps, downloaded >5B times

FACEBOOK: >500 Million UsersTWITTER: >120 Million Users

FOURSQUARE: >1 Million Users

Articles of interest. Event photos. Artistic expression. Personal photos. Locations. Travel plans. What I just bought. Questions. Answers.

Quotes. Inspiration. Feelings. Pain. Elation. Events. Videos. Random thoughts. Jokes. Links. And

yes...what I just had for lunch.

what we share?

KIDS TODAY...

http://www.youtube.com/watch?v=dGCJ46vyR9o

69%of online 12-24 yr olds own a laptop

stats: srgnet.com November 2009

91% of American teens are online (PEW 2008)69% of American teens have broadband at home (PEW 2008)

12-24 year oldsspend an average of

7.1 hoursper dayon video-basedentertainment...

stats: srgnet.com November 2009

59%have video capable media players

65%have watched a <10 min clip in the past month (23% watched 60min show)

80%watch video on digital media players

52%watch TV with their laptop almost allof the time (70% are IMing, texting to share TV events with friends)

stats: srgnet.com November 200966%watch TV online

59%would rather get rid of cable TV than the internet

stats: srgnet.com November 2009

connected

mobile

now

to friendsto the internet

delivered to menomadic on-the-go

convenientinstant

stats: srgnet.com November 2009

DESTINATIONS

stats: srgnet.com November 2009

FRIENDS

BRANDSmeh

genYrejects brands who ‘court’ them and instead prefers to pull in the brands that resonate with

them and their values.

info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)

who cares?http://www.flickr.com/photos/lifeontheedge/458706241/

http://www.flickr.com/photos/a2gemma/1448178195/

you should

all you need is

love

?

http://www.flickr.com/photos/eschipul/437288525/

cory doctorow

nicenetworkednotable

reputationinfluencebridging

bondingaccess 2 ideas/talentaccess 2 resourcesreciprocity

accomplishments

social capital of your friends

etc.

capital

http://www.flickr.com/photos/notic/86343146/

ping!!!

nicenetworkednotable

http://www.flickr.com/photos/brraveheart/2072543750/

d’uh

accept ignore

Jon Brawnwants to be your friend!

you have 10 friends in common

accept ignore

Jon Brawnwants to be your friend!

you have 10 friends in common

Alex

Karen

April

Cori

Oshun

Shira

Christian

Alex

Gina

Bill

I ‘Googled’

youTM

oxytocin, baby

http://www.flickr.com/photos/adwriter/257937032/

Social networking affects the brain like falling in love.“Companies that can connect with us and raise our oxytocin levels should prosper.

Those that can't, won't.”

http://www.fastcompany.com/magazine/147/doctor-love.html

Neuroeconomist Paul Zak:

http://www.flickr.com/photos/teointarifa/490408075/

we are wired toconnect

connection reciprocalaltruism

generosity

the forceis strong with you

in-house

youngandfreealberta.com

Patelco Credit Union

lovemycreditunion.org

crowdsourced

bankerspank.com

513,126 views!!!

moveyourmoney.info

isyourmoneyinthebank.com

the death starhttp://www.flickr.com/photos/joestump/3460573696/

use the force to take it out...

"Banking for most of time has been a very personal relationship. It has only changed in the past 30yrs where people no longer know

their banker."

http://silona.org/banking-1-trust-and-credit/2009/11/13/

#openbanking

personal professional

“it’s nothing personal ma’am.”

personal professional

“it’s nothing personal ma’am.”

“we love our members.”

Q.“Suppose that you have a perfectly good social system and you remove the

financial system. Will the social system fall apart?”

http://www.ingenesist.com/general-info/social-system-capitalism.html

Q.“Now, look at it the other way around. Suppose that you have a perfectly

good financial system and you remove the social system, does the financial

system fall apart?”

http://www.ingenesist.com/general-info/social-system-capitalism.html

what makes the world go around

then?

$

social capital

?

quantity

numbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbersnumbers numbersnumbersnumbersnumbers

qualitystoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstoriesstories

meaningfulnumbers havestories

http://www.flickr.com/photos/cambodia4kidsorg/3587556872/ + http://beth.typepad.com/

ACTION!

3all you need is love

this stuff is important

the force is with you

the uniqueness

of CUs is tiedto this shift......

http://www.flickr.com/photos/lockergnome/1643929176/

may the force be with you

Tara ‘missrogue’ Hunthorsepigcow@gmail.com@missroguemontreal, quebec, canada514-679-2951

http://www.horsepigcow.com

share/remix/spread ... but don’t forget to attribute.

http://slideshare.net/missrogue