why am i looking at your profile

Let me tell you a storyBy @brooksharvard

Or

bharvard@brownbagmarketing.com

Or

770.402.0718

Once upon a time….

Sales people, HR professionals, and others would scour LinkedIn looking for people (prospects) to email and call…

Great Google

Chrome tools to

make this work

easier

Everyday…..

These sales professionals (myself included) would leave impressions on people’s profiles

One day…..

I thought what if the people I am reaching out to knew who I was, what my company does, and why we should connect?...

Because of that…..

I decided to research if anyone had Call to Actions at the individual level on their LinkedIn profile that would help my potential connections get in touch with me

I was not alone

And there are several widely used CTAs

Because of that….

I put this deck together using the Pixar pitch I read about in Dan Brown’s book, To Sell is Human

Which goes like this:

Once upon a time______. Every day,______. One day ______.

Because of that, ______. Because of that,_______.

Until finally______.

*Try it with Finding NemoOnce upon a time there was a widowed fish, named Marlin, who was extremely protective of his only son, Nemo. Every day, Marlin warned Nemoof the ocean’s dangers and implored him not to swim far away. One day in an act of defiance, Nemo ignores his father’s warnings and swims into the open water. Because of that, he is captured by a diver and ends up in the fish tank of a dentist in Sydney. Because of that, Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way. Until finally Marlin and Nemo find each other, reunite and learn that love depends on trust.

So who are we

Just like the name suggests, we are a sensible, no-nonsense integrated marketing agency.

Key Demographics

• 58 baggers

• Two locations

• 12 year old agency

• Pet Friendly (75% Own Pets)

Core Capabilities

• Loyalty Marketing

• Branding

• Application Development

• Direct + Channel Sales Enablement

• B2B Digital Marketing

• Program Management

Animal Health

Financial

Technology

Industries

Other

Regulated

ANIMAL HEALTH FINANCIAL SERVICES TECHNOLOGY OTHER

v B2B B2Cv ProBonov

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CLIENTS

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PROCESS

METHODOLOGY

DISCOVER

DEFINE

DESIGN

DEVELOP

DEPLOY

DETERMINE

We’re collaborative: Have a preferred way of working? We’ll accommodate it.

We’re tireless: Rolling up our sleeves to work your plan to completion is just who we are.

We’re iterative: We sprint to get a review or result faster.

Our “6D” methodology ensures success:

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SO HIT ME UP AND CHECK OUT OUR SITE

www.brownbagmarketing.com

Brooks Harvard

Business Development

770.402.0718

bharvard@brownbagmarketing.com

Twitter @bharvard