why???? · •market research airbnb, uber, linkedin, ott. competitor analysis: business model...

Right approach to start a Business or Startup in college!

Why????

First, you must think

• Start up

• Larger business

• Small Business

• Lifestyle business

01

02

03

04

05

Introduction

Idea

Timing

BusinessModel

Team

Funds/ Networking

How to start?

How to know if the idea is worth it or not?

How to know what kind of a startup one wants?

IDEA……..

Unique

Innovative

USP

Problem Solving

We all learn: Problem Solving

What we don’t: Problem Finding

Batman

To make a great HeroYou need a great Villain

If you want to be a Hero

Find The Villain

There is no great Idea

Without a great problem

Stop looking for Ideas

Start looking for problems

It’s not the ideaBut problem that matters

IDEA……..

Unique Market-size

Innovative Realism

USP Product Market-fit

Problem Solving Perseverance

Timing

• Market ResearchAirbnb, Uber, LinkedIn, OTT

Competitor Analysis: Business Model

Direct Competitor: Companies

who are specialized in selling that

product, which you are thinking

to launch in the market.

Indirect Competitor: Companies

who sell this product as a side

product to increase their sales

figure or to increase the number

of offerings.

Potential Competitor: Big brands

who are in the same industry but

offering other product and if they

launch this product, they might

get a good % of market share

Substitute Competitor: These are

those companies who have

alternatives to your product

Burger Brand

Burger Brand

Mission & Vision

Team

Co-Founders (Complimentary Skills)

Mentor

Team Members (Get Job Done)

Take someone from sports industry!!!!!!!

Mentor: How to choose right mentor

Transparent Past: Doesn’t Appear from

nowhere

Give away lots of value

Doesn’t just sell you a dream

Doesn’t show his Lambo in every single

picture

Execution: MVP

The process of traversing a minimum distance

of each path with minimum effort and

concluding is known as MVP

Funds

College

Bootstrap

Crowd-Funding

Startup Accelerators/ Incubators

Venture Capitalists / Investors

Raise funds by winning competitions

Govt. programs that offers startup funds

Do need celebrate funding…it is just a validation not a win….

Positives……..You get a head start

College resources & curriculum

Excellent place to find “Co-founders” and

customer

It will give you something to leave college

to…..

Even if it doesn't work out it's impressive on

resume

NegativesMental Stress

Impact on your studies

Financial Burden

Missing on other opportunities

Investors may not take you seriously

• Start Reading: Don’t be self-obsessed

• Keep talking to people and validate

• Work on yourself

• Know your Strength and Weakness

• Do not exploit your resources

College Start-up Ideas

Freelancer: Start Selling your skill set

College App

Cash Card within Campus

Thapar Incubators

Digital Marketing Agency

Competition Market Place

Just a message away 24*7