why analytics are useful, with links & resources (1)

Analytics : their value for developing business ideas

By @SimonCocking & Ross Canning

1. Analytics, intro

On all major platforms, including Google, Facebook, Twitter,

Wordpress

2. What they tell you?

User age, gender, geolocation, browser, device & operating system used. Helps find ideal target customers.

3. Why is this useful?The better you can target your ads, social media strategy, and campaigns.

The more success you will have in reaching your optimal market

4. Case study experience. Ross - MMA

Ross used different types of ads for his MMA site, good knowledge on what worked, what didn’t.

Real-time demo google analytics

5. How can I learn how to use Analytics?

Google Analytics academy, you can do free courses

https://analyticsacademy.withgoogle.com/course02

http://learn.wordpress.com/

Twitter Analytics also https://analytics.twitter.com/about

And Facebook too https://www.facebook.com/help/search/?q=insights

Link to the presentation on slidesharehttp://www.slideshare.net/SimonCocking/why-analytics-are-useful-nov-7th-41243974

Neil Patel’s Quick Sprout is a useful tool & a great blog to follow

Alexa is a crude but useful tool to assess how influential other sites are

Thanks, you’ve been awesome!

@SimonCocking http://sarahpaddleswim.wordpress.com/