why choose aps?

Why Choose APS?Diarmuid Daltún, Head of SaaS and Integration, 1&1 Internet AG

Ed Anuff, EVP & GM Movable Type, Six Apart

Soeren von Varchmin, Vice President SaaS, Parallels

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Agenda

• Introduction

• Movable Type

• 1 & 1

• Closing

• QA

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APS Introduction

• APS standard is a set of specifications that covers provisioning, management & and integration of cloud-based services and applications.

• APS is an open standard, all specifications/docs are free

• Key Benefits– Providers: Central Location for Valuable Apps to offer Customers

– ISVs: Low cost of Entry to a Huge Distribution Channel

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Agenda

• Introduction

• Movable Type

• 1 & 1

• Closing

• QA

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Six Apart Ltd.

Six Apart Ltd.

GROW REVENUE WITH MOVABLE TYPE

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Movable Type: Flagship of the Six Apart Family

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The Movable Type Advantage

• All-in-one solution

• Scalable

• Proven

• Supported

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Movable Type: The Most Complete Solution

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The Entire SaaS Ecosystem Benefits with APS

SaaS Services

Addresses previous challenges with hosting Develops the small/medium business market

Enter new markets: small/medium businesses Value-add service increases differentiation &

revenue APS allows easy integration with existing

infrastructure

Get a turnkey application experience Access the latest version of Movable Type in a

high quality environment

SaaS Clients

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Movable Type is APS Packaged & Ready For Hosting

• Packages for both shared and virtual private server hosting

• Ready to use with Parallels Plesk Panel and Parallels Automation SaaS Module

• Tested and supported configurations

• Designed for maximum price/performance scalability

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Capture New Revenue with Movable Type

• Differentiate with a value-added service to grow revenue– Generate more revenue per user

– Increase customer retention

• Movable Type is ready for hosting– Packaged as APS, easily plugs into your existing infrastructure

– Designed for maximum scalability

• The Movable Type SaaS market is untapped– Six Apart doesn’t offer a SaaS version

– Movable Type is a Top 10 APS download

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Thank You

Ed Anuff

EVP & GM, Movable Type

eanuff@sixapart.com

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Agenda

• Introduction

• Movable Type

• 1 & 1

• Closing

• QA

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Diarmuid Daltún – Head of SaaS and Integration

1&1 Internet AG

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Product business with 5 strong brands

Brand Positioning / Product Target group

Consumers

Consumers

Discerning private users,

SOHOs and SMEs

Mail, messaging,communication

Information Management,Webhosting,

Internet Access

The Germaninternet portal

ISPs in Germany

Webhosting productsas white label

ISPs in UK

Webhosting productsas white label

Countries

DE, US

DE

DE, UK, USA, FR, AT, ES

and Intl.

DE

UK, US

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1&1: Webhosting Facts and Figures

Source: own calculations

Customer Contracts Market Position

Germany / Austria 1.69 million 1

UK 0.93 million 1

France 0.20 million 3

USA 0.72 million 5

Spain 0.03 million 5

Global 3.57 million 1

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SaaS @ 1&1SaaS @ 1&1

• Dedicated Resources:– Product Managers

– Software Developers

– Quality Managers

– Business Development

– Contract Management

– System-Administration

– Support

Since January 2007 dedicated Software as a Service Department in Hosting Division

....we take SaaS seriously!

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Once upon a Time @ 1&1…..• Prior to APS at 1&1:

– Open source software has always promised great results, but their installation and operation often required experienced skills.

– Our customers (mostly non-technical users) would also benefit from such applications.

• The Original Wish– To offer SaaS as VAS (Value Added Services) to our customers. (offer them

hosted solutions to better leverage their web space in order to improve customer satisfaction ).

– To shield non-technical users from the need to get involved with complicated installations and maintenance of the open source tools

– Deliver the open source tools ready to install and to apply within a few clicks.

• The Difficulty:- Constant effort required into adapting our platform to integrate the open

source applications.

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Products live and die with their IntegrationProducts live and die with their Integration

Integration of Third-Party Applications into 1&1 Hosting Infrastructure

App 1

Adapter

Hosting Platform

Hosting Platform

App 1 App 2

Typical Situation Ideal Situation

Standard

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APS enables SaaS because• APS arrived as the solution to:

– easily integrate open source web building tools within the hosting environment.

– and take advantage of the opportunity.

• ISVs, sticking to the APS standard, can easily deploy their SaaS applications to a potentially large customer base

• Hosters can offer new products faster and more flexible, at the same time realizing significant leveraging effects due to the saving of integration costs

• Customers benefit from APS-conform applications as these offer a standardized method for deployment and update

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Implementing APS @ 1&1

• Development of the infrastructural system containing:

• App Repository• Soap Machines• Hosting Machines• APS Controller

• Establish APS related Internal Processes

• Quality Assurance• Application Choice• Communication• Update and Support

• Continuous Improvement

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APS @ 1&1APS @ 1&1

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APS @ 1&1: Click & Build

Planned for early 2009

Drupal Movable Type

Xoops PostNuke

Communication and Content Advertisement/Statistics

Noah’s Classified phpMyVisites

Organization and Sharing

PHProjekt WebCalendar Brim

Learning/Information

Joomla

Business and Management

Mantis

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Facts and FiguresFacts and Figures** USA: 20.372 Installations by Nov. 2008 * Germany: 88.400 Installations by Nov. 2008

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1&1 considers APS key for SaaS1&1 considers APS key for SaaS

• APS 1.0 - A Packaging Standard– Allows us to manage customer web-space applications throughout the entire

product life-cycle

– Makes Seamless Security and Regular Updates possible to multiple customer instances while preserving their data

• APS 2.0 - An Integration Standard– APS2 – the next major version of APS targeted for Fall of 2009

–   APS Identity: single sign-on technology based on identity federation

–   APS Embedding: technology to support embedding management UI into UI of control of the hosting provider

–   APS Integration: technology to publish and discover resources

–   APS License format: a standardized envelope format for delivering and managing application licenses

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Agenda

• Introduction

• Movable Type

• 1 & 1

• Closing

• QA

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Summary

• Progress since end of 2007– 19 Apps to over 200+…and Growing!

– Just Published APS 1.1 Specification

– Providers Supporting APS

• What to expect this year– Expansion of Website for more News, New Catalog, Industry Synergy

– APS Logo Program in March ’09: download logos and web collateral

– More Apps, but keeping an eye on Quality Vendors

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Summary

• Call To Action for Providers– Get Applications at APS Catalog and offer to your

customers for sell-up and customer retention

• Call To Action for ISVs– Get Your Applications packaged and Certified and take

advantage of the Service Provider Channel

www. APSstandard.org

APS Standard “10 for 10” Giveaway

Enter to Win an iPod!

• Find the Top 10 APS Applications and Win!

• 10 iPod Shuffles to 10 Providers or ISVs

• Answers in “News” at www.APSstandard.org

Get Entry Forms at APS Lounge ** Only one entry per person

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Agenda

• Introduction

• Movable Type

• 1 & 1

• Closing

• Q & A

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Q & A

Questions?Ed Anuff; eanuff@sixapart.com

Diarmuid Daltún; Diarmuid.Daltun@1und1.de

Soeren von Varchmin; varchmin@parallels.com