why choose better homes and gardens real estate gary greene in the woodlands tx

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Why Better Homes and Gardens Real Estate Gary Greene?

And Why Now?

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Why Better Homes and Gardens Real Estate Gary Greene?

 A chance to be on the ground-floor of the brand of the future

 Association with a brand name that 97% of America knows and trusts

 The opportunity to be relevant to your clients and sphere of influence every day of every year—not just during transaction windows

There are a lot of options in residential real estate today, but only one offers:

What does this mean to you? …

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Company History and Stats

  850 licensed sales agents

  19 offices serving the Greater Houston area

  Built on a 50 year reputation in the local community

  5% market share in the HARMLS (the largest}

  Mortgage, Title, Insurance programs for clients and a host of home services – making you a one-stop shop for real estate.

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Company Pillars

  More targeted direct-to-consumer marketing programs

  New tech tools including mobile apps, blogs, digital marketing templates

  A web-site that delivers an exceptional experience to on-line consumers

  More quality referrals and corporate relocation leads

  On-line tools for agent education and career advancement

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Where Real Estate is Going…and Why Better Homes and Gardens is Leading the Way

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Beyond Traditional Branding

TRADITIONAL BRAND LIFESTYLE BRAND

Functional benefit Commodity features Often competes on price

Experiential benefits Value features Relevant despite industry changes

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Iconic Lifestyle Brands

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TRENDS AND DRIVERS OUTCOMES

Informed Consumers – Pervasive Technology

73M Echo Boomers Next Generation Agents & Consumers Driving Change

Consumers in Control

Current model old fashioned and broken

A new model begins to emerge, difficult for some easy for others

Real Estate 3.0

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Brand History

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Brand Promise

Better Homes and Gardens Real Estate is creating exceptional real estate experiences by:

Cultivating people’s passion for their homes

through our unique lifestyle content

Helping our customers find their dream homes through personalized service

Empowering our brokers and agents with excellent service and innovative tools

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Our Core Values

To stimulate energy to a higher level of inspiration and emotion.

Being actually and precisely what we claim to be.

To be contemporary in our approach to business and life.

To have increasing influence.

To consistently exceed expectations.

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The Power of Brand

97% Brand Awareness

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Watch The Power of the Brand - Video

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A Lifestyle Leader

Lifetime customer engagement

23 subscription magazines

12 television networks

150 books in print

18-34 year olds: fastest growing demographic

A multimedia leader

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BHG – It’s Where life Happens Video

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Better Homes and Gardens – The Brand

7+ million unique monthly visitors to bhg.com

#1 lifestyle magazine

#2 magazine across all categories

40,000,000 monthly readers

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National Marketing

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Our Brand Family

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Core Brand Marketing

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Urban Properties

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BHGRE Commercial

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Distinctive Collection

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BHG Magazine Advertising

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High Profile Sponsorship on BHG.com

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Nationally-Syndicated Reality Show

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NATIONAL ADVERTISING – Online – Search Engine Marketing

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Comprehensive Social Media Strategy

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Lead Generation—How We Can Help You Build Your Business

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CAPITALIZING ON ONLINE LEADS – Listing Search on BHGRealestate.com

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CAPITALIZING ON ONLINE LEADS – Lifestyle & Community Search

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http://www.bhgrealestate.com/Look

CAPITALIZING ON ONLINE LEADS – Local Community Info & Stats

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CAPITALIZING ON ONLINE LEADS – Listing Distribution

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CAPITALIZING ON ONLINE LEADS – Mobile Technology – iPhone App - TownSelect

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SEE YOUR STATUS IMMEDIATLEY

UPDATE LEADS QUICKLY & EASILY

ACCESS KEY FEATURES ON YOUR PHONE

CAPITALIZING ON ONLINE LEADS – LeadRouter CRM

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Unique Content to Help You Stay Top of Mind

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BETTER HOMES AND GARDENS REAL ESTATE OWNED PHOTOS ROYALTY FREE

Royalty Free Image Library – For all Agent Marketing

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Branded Video to Email, Share or Embed

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Articles - Email, Include in Marketing & More

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Turning Leads into Sales

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THE GREENHOUSE – Agent’s One Stop Shop For All Things BHGRE

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CUSTOMIZABLE AGENT AND LISTING MARKETING The Digital Marketing Center

Slideshows, Virtual Tours, Craigslist Templates, eFlyer, eCard & More…

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Monthly training classes are available to maximize the digital marketing center

Referrers ⎫

Unique visits ⎫ Geographic location ⎫

Forwarded ⎫ ⎫ Opened

⎫ Delivered

THE DIGITAL MARKETING CENTER - Tracking Your Success

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CUSTOMIZABLE AGENT AND PROPERTY MARKETING The Print Marketing Center

Business Cards, Letterhead, Postcards, Flyers, Brochures & More…

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LEVERAGING THE BHG BRAND – Personalized Magazine Subscription Program

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LEVERAGING THE BRAND – BHG Books

Take Advantage of Discounted Pricing on a Variety of Books for Closing Gift Ideas - All Published by Better Homes and Gardens

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LEVERAGING THE BRAND – BHG Flower Collection

Take Advantage of Discounted Pricing On Better Homes and Gardens Flower Collections though FTD

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LEVERAGING THE BRAND- PinPoint Target Direct Mail Program

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How We Invest in Your Career

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•  Instructor Led Virtual Classes

•  Virtual Continuing Education Classes

•  Self-Paced Classes

•  In-Market Programs

•  Monthly Greenlight Series

SKILL DEVELOPMENT

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NATIONAL CLIENT SERVICES TEAM

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Better Homes and Gardens Real Estate Gary Greene Agent Tools

Additional tools, service etc. that we offers to our agents on a company level: •  www.GaryGreeneTraining.com •  Creative Services Department •  •  •  •  • 

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The Time is Now to Join Our Team!

Ken Brand, Sales Manager /832-797-1779 The Woodlands Area Marketing & Service Center 9000 Forest Crossing, The Woodlands TX 77381