why choose social media as a career option?
Post on 11-Aug-2014
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SOCIALMEDIAAS A CAREER OPTION?
WHY CHOOSE
SCOPE OF MY TALK
Why choose social media as a career option
How can one get into this industry
Essential skills required for a fresher
Common misconceptions
BECAUSE HUMANS WERE HARDWIRED TO THINK SOCIAL
ADVERTISINGHAS TO BE INEVITABLY
SOCIAL ANYWAY
MARKETING WAS. HAS BEEN. AND WILL ALWAYS BE SOCIAL.
SOCIAL MEDIA IS GAINING MASS.
80mnON FACEBOOK
40mnON YOUTUBE
150mnINTERNET USERS
IT’S THE BOLLYWOOD OF ADVERTISING
ARTWORKTHAT BREAKS THE RULES
ARTWORKTHAT BREAKS THE RULES
Health aur McVitie's ki dosti, hum nahi todengay!'Share' this with your best friends!
ARTWORKTHAT BREAKS THE RULES
AND AT THE END, IT’S ALL ABOUTENTERTAINMENTENTERTAINMENTENTERTAINMENT 15,676
Likes34,571 Shares
AND AT THE END, IT’S ALL ABOUTENTERTAINEMNTENTERTAINEMNTENTERTAINEMNT 15,676
Likes34,571 Shares
HOWCANONEGETIN?
MAKE A GREATRESUME
A typical corporate fast-tracker in Mumbai
A marketer by profession.
As an individual he was tired of being targeted by commercial messages from brands.
So he decided to go “off consumption” because he was tired of consuming, tired of things.
BROWNIE POINTS IF YOU WRITE FOR SOCIALSAMOSA
ESSENTIALSKILLS
REQUIREDFOR A
FRESHER
ART+
COPY & CONVERSATIONS
SEE GREAT PICTURES
GREAT ADSSTUDY
ADS OF THE WORLDMAKE
YOUR HOMEPAGE
YOU DON'T NEED TO BE SHAKESPEARE.BUT YOUR WORDS NEED TO RING A BELL WHEN YOU WRITE.
ADVERTISING ON STEROIDSSOCIAL MEDIA IS LIKE
YOU HAVE TO MAKE A GOOD AD EVERYDAY.
ABILITY TO WRITE LYRICSWRITE A VIDEO
IMAGINE A VIDEO
UNLEASH YOUR INNERROHIT SHETTY
Demonstrate in your resume that you can read and make sense of numbers
ABILITY TO MAKE PEOPLE LAUGH AND LAUGH AT YOURSELF
COMMON MISCONCEPTIONSI WILL BE DOING FACEBOOK POSTS AND TWITTER POSTS ALL DAY
THAT'S THE START.BUT ONCE YOU'VE PROVED YOUR CREATIVE METTLE, GREAT PROJECTS AWAIT.
COMMON MISCONCEPTIONSI JUST NEED TO BE GOOD AT FACEBOOK AND TWITTER
THAT'S NOT EVEN THE HALF OF IT! YOU NEED TO BE GOOD AT UNDERSTANDING CONSUMERS. YOU NEED TO BE GOOD AT ART. YOU NEED TO BE GOOD AT COPY.
COMMON MISCONCEPTIONSONCE IM IN A SOCIAL MEDIA AGENCY I DO ONLY SOCIAL MEDIA. THERE'S NO HORIZONTAL OR VERTICAL GROWTH
ANY SELF RESPECTING SOCIAL MEDIA AGENCY HAS - SEARCH VERTICALS- MEDIA PLANNING VERTICALS- PRODUCTION VERTICALS - TECHNICAL VERTICALS
If you pick a social media agency with a strength of 75 - 100 + You've got 2 levels to climb for sure!
OTHER TIPS
Apply to an agency that has good clients! Good clients do good social media.Big clients have big social media aspirations.
SHAMELESS PLUG
OTHER TIPS
The ability to manage people is the gold of the advertising industry. If in over 2 years you are creative. Have the ability to speak well with clients. And manage people well. And inspire them. You've struck gold.
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