why code 'for' android and motodev studio
Post on 08-May-2015
6.759 Views
Preview:
DESCRIPTION
TRANSCRIPT
WhyCode(for)Android?
andaquickpeek@MOTODEVStudioBeta
Smartphonesalesup27%
• Gartnersays,Worldwidemobilephonesalesdeclined6%to286millionunitsinthesecondquarter.
• HoweversmartphonesaleswereabrightspotposPnga27%gain.
• SmartphonepenetraPonwas14%,upfrom10%ayearago.
Source:hVp://www.gartner.com/it/page.jsp?id=1126812
TheAndroidPenetraPon(Thefacts)
• The4Androiddevicesinmarket– HTCDream– HTCMagic– HTCHero– SamsungGalaxy
• Aquickfact– HTChasreportedthatithassold1millionunitsofHTCMagic.
– Hanooki.comreportedthatSamsungsold100,000SamsungGalaxiesinitsfirstmonthinEurope.
– Overthenextfewmonths,anumberofhandsetmakersandwirelesscarriersareexpectedtoembraceAndroid.
Androiddevicesstr8offtherumormill
• SamsungInsPnctQ• MotorolaSholes• MotorolaMorrison• MotorolaCalgary• MotorolaHeron• HTCClick• SonyEricssonXperiaX3• Dell….• Lenovo…• LG…• …• …• …
TheAndroidProjecPon(unscienPficyetlogical)
• ExtractfromapopularPhandroid.com– 4devicessellcombined180,000unitsinEuropeonly– That’sabout45Kunits/monthforeachdeviceinEuropeonly– UsingthatasalooseandunscienPficaverageforfutureAndroiddevices,andrecognizingpopulaPonandeconomicimplicaPons,supposeNorthAmericaandAsiaeachachieve45Kunits/monthforeachAndroidphoneonthemarket
– Bytheendoftheyear,itisesPmatedthattherewillbe15‐20Androiddevicesonthemarket
(20devices)x(45Kunits/month)x(3conPnents)=2.7Milliondevices
Source:RobJacksononvariousAndroidfansites(link)
WebviaSmartphones
WorldwideOperaPngSystemShare
There’san(droid)appforthat!
Androidhasgoodengagedbaseforfutureappgrowth.
Android'sgrowthrateisacceleraPng,increasingbyover50%fromJunetoJulyalone.
Intotal,thepercentofnewAndroidapplicaPonsintegrated,relaPvetoiPhone,hasmorethandoubledoverthepastsixmonths.
AppDiscoveryandUsageSource:Metrics@Admob(link)
• Themajorityofappdiscoveryhappensthroughbrowsingandsearchonthemobiledevice.
• AndroidandiPhoneusersarehighlyengagedwithapps.– AndroidandiPhoneusersspend80‐90minutes/dayusingapps.
– AndroidandiPhoneusersdownload9‐10newapps/month.
• TheAppStoregetstwiceasmanypaidappdownloadsperuserasAndroidmarket– DrivenbylowpaidappadopPonbyAndroidusers;81%donotorrarelydownloadpaidapps.
• Animportantpointtonotehere–PaidappsonAndroidMarketarenotavailabletoallregions.
AppDiscoveryandUsageSource:Metrics@Admob(link)
• However,consumerswhodopurchasepaidappsaresimilaracrossplarorms– Androiduserswhodopurchasepaidappsdownload5.4/month,vs.5.1iPhone
– Theyalsospendasimilaramountonpaidappspermonth:$8.63vs.$9.49iPhone
– Acrossplarorms,free‐to‐paidupgradeisthemost‐citeddriverinpurchasingapaidapp.
AppDownloadhabits–Averagenumberofappsdownloadedperuser
permonth
Free‐to‐paidupgrade–what’sthedriverofpaidappsales
Amountsspendonpaidappsinanaveragemonth
NewsfromHandango(bi‐annual“YardsPck”report)
• Handangosaysgamesrepresented25%ofallsoldappsforthefirsthalfoftheyear,a6%increasefromlastyear.Thecategoryalsogrew19%comparedtothesameperiodlastyear.
• AndroidinparPcularaVractedmobilegamers,asitsgamescategoryaccountedforahigherpercentageofsalesthanitdidinanyothersmartphonecatalog.
• Source:hVp://www.informaPonweek.com/news/personal_tech/smartphones/showArPcle.jhtml?arPcleID=219500203
MobileAds
• LoadsofAdRevenuetotaponto• Source:AdMobMobileMetricsReport(link)
Thatiswhy…
YoushouldCodeforAndroid
The12futuremobileapps• RealityTagging• PeopleTagging• RealityRecogniPon• PhysicalSocialNetworks• PersonalizedTravelGuides• DigitalandPhysicalTreasureHunt• DistributedMobileGames• CreditCardandBiometricsasSoyware• PaperlessReceipts&DigitalBusinessCards• MedicalrecordsasSoyware• PhysicalBrowsing&DigitalShopping• LocaPon/Pme‐baseddeals
Source:AlexIskoldonReadWriteWeb(link)
Hello,Moto(hVp://developer.motorola.com/)
• MOTODEVAndroiddevelopersupportprogramwillprovidedeveloperswithearlyaccesstoresourcesneededtocreateAndroidbasedapplicaPonsforMotorola’supcomingAndroidbasedhandsets,whichithaspromisedwillarrivebytheendofthisyear.
• hVp://www.youtube.com/watch?v=WTG55‐NK‐C0
OneofthetoolsMotorolahasreleasedistheMOTODEVStudioforAndroidBeta.
MOTODEVStudiosupportsAndroid1.1and1.5developmentandincludesallthenecessarytools,includingemulators.
Q&A
HappyCoding!
top related