why connected/smart tv?

#1 SMART TV PARTNER

Award Winning Technology

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VDISRUPTION OF TV AS WE KNOW IT

Internet Connected TVs to Reach 650m by 2017

NEWS - AUGUST 2012

30% of US Internet homes have a Connected TV

August 21, 2012

August 1, 2012

83% of video operators plan to offer TV Everywhere by 2013

August 17, 2012

Video games on connected TVs is forecast to grow rapidly to $1.6 billion in 2016, up from $88.0 million in 2012

August 13, 2012

In October 2011 the use of the Internet feature in IPTV-enabled homes was estimated at about 2% of their TV use. In February 2012 it jumped to about 5%

August 17, 2012

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WHO HAS A TV APP?

#1 TV APP - SPAIN

VOD – KIDS

DEVICE CONVERGENCE

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SOCIAL TV ?

DEVICE CONVERGENCE

- Sharing

Shared

Video

Images

Data

Personal

TV Remote

Search

Data Entry

RADIO TV APP & MOBILE CONVERGENCE

SPORTS TV APP & MOBILE CONVERGENCE

PROPERTY APP & MOBILE CONVERGENCE

Fragmented environments are expensiveThe more platforms the higher the cost to maintain

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WHAT DID WE LEARN FROM MOBILE

Speed to market is keyApp updates went from annually to monthly

Users want a common experience

Brands want reach & coverageEssential to cover all the major TVs (Samsung, LG,

Philips, Sharp, Panasonic, Sony) devices (TV + Blu-ray, STBs) and platforms (Google TV, Opera Software)

Commonality yet mass FragmentationMost Smart TV app SDKs are based on HTML, JavaScript

and CSS but there are many differences between how TVs, devices and platforms function.

App creation and cost of maintenanceUsing multiple SDKs to create and maintain Smart TV

apps is massively time consuming and hard to manage

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THE SMART TV CHALLENGE

AWARD WINNING TV APP ENGINE

andy @ tvappagency . com

1 Sherwood stLondon W1F 7BLUnited Kingdom

www.tvappagency.com

@ andyeardley