why content marketing is here to stay

CONTENT MARKETINGREASONS WHY

IS HERE TO STAY

33

2014 was the Yearof Content Marketing

Source: Forbes

Source: Google Trends

According to Google Trends,Interest is now at an all-time high

But how do we know thatContent Marketing is here to stay?

Here are the 3 key reasons:

CONSUMERSPREFER

CONTENT

CONTENTCREATES

ENGAGEMENT

CONTENTGENERATES

ROI

321

CONSUMERSPREFER CONTENT

1

Source: Quicksprout

1CONSUMERS PREFER CONTENT

50% of consumers say content marketing hasa positive impact ontheir marketing decisions.

CONTENT CREATESENGAGEMENT

2

2CONTENT CREATES ENGAGEMENT

Source: Quicksprout

On Facebook, photos are liked 2x more than text updates.

Source: Sprout Social

2CONTENT CREATES ENGAGEMENT

On Twitter, videos are shared 12x more than links and text posts combined.

CONTENTGENERATES ROI

3

3CONTENT GENERATES ROI

Source: Content Marketing Institute

Content marketing isan up-front expense that continues bringing value long after it’s been paid for.

Value of content

Cost of content marketing

Source: Quicksprout

3CONTENT GENERATES ROI

Content rich sites can generate 97% more links,which impact search engine rankings.

Source: Content Marketing Institute

In 2014, the majority of marketersare already using content marketing.

Are you using content marketing yet?

WE CAN HELP YOUAT EDGE MEDIA

THINK OUT OF THE BOX

ENGAGING TO THE AUDIENCETOPICS ARE RELEVANT ANDWHILE CRAFTING YOUR CONTENT PLAN SO THAT

CONCEPTUALIZE VISUAL CONTENT THAT IS

ADAPTABLE FORDIFFERENT MEDIA FORMATS AND PLATFORMS

Get in touch with us

contact@edgemedia.com.sg

Make your brand worth following.

REFERENCES

http://www.forbes.com/sites/jaysondemers/2014/08/19/the-top-7-content-marketing-trends-dominating-2014/https://www.google.com.sg/trends/explore#q=content%20marketinghttp://www.quicksprout.com/2014/02/06/how-content-marketing-a�ects-search-engine-rankings/http://sproutsocial.com/insights/visual-content-marketing-infographic/http://contentmarketinginstitute.com/2013/09/prove-content-marketing-roi-ceo-values/