why do my competitors outrank me?

SixDegreesDigitalMedia©

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Hereareajustafewreasonswhyyourcompetitorsmaybebeatingyouonline.

Thereareseveralfactorsthatinfluencerankings.

It’shardtorankfor‘PhoenixPreschool’whenyouraddressisinTempe.

Companiesclosertoalocationwillalwaysover-performinthatmarket.

They’vehadalongertimetobuildtheirreputationasahigh-qualitysite.

Olderdomainsgenerallyhaveanadvantageovernewones.

Althoughyoudoneeddiverseanchortextandyourkeywordsshouldnotbeusedmorethan50%ofthetime.

Ifyoudon’thavelinkswithreferencetotheanchortextforthephraseyouaretryingtorankfor,it’shardtobeatsomeonewhodoes.

Asitethathasmoresocialshareswillhavemorefavorwiththesearchenginesandmoresitetraffic.

Thereisalotofdebateonhowmuchimpactthishasonrankings.

Thesearchenginespreferthe“ifyouproducegreatcontenttheywillcomemethod”butthatisn’talwaysthecase.

Yesyoustillneedbacklinksifyouwanttorank.

Getconnectedwithinfluencersandstrategicpartnerstoseeiftheyareinterestedinyourcontent.

PluslocallistingssitessuchasYelpandindustryspecificdirectories.

SharecontentonsiteslikeYouTube,Visual.ly,Slideshareandotherhighauthoritysites.

ItalsoallowsformoreinternallinkingopportunitieswhichhelpsyouronsiteSEO.

Bloggingallowsyoutousemorephrasesonyoursitethatyoucanpotentiallyrankfor.

helpyoubecomeanauthorityinyourindustry.

Thismayalsoencourageotherstolinktoyourcontent.

You'llalsohavemorecontenttoshareonsocialmediawhichcan

pageloadtimeifyoursiteismobile-friendlysecurityofyourwebsite

Otherpossiblefactorsthatcaninfluenceyourrankingsare:

Thereareover200rankingfactorsandit’stoughtotacklethemallatonce.Ifyouneedhelpidentifyingwheretostart,contactSixDegreesDigitalMediatoday.

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