why everything looks like a nail to me nowadaysfiles.meetup.com/120818/boston php nov 2010...
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Steve KrugBoston PHP MeetupNovember 17, 2010
Why everything looks like a nail to me nowadays
Thursday, November 25, 2010
When I’m giving a presentation…
© 2001 Steve Krug
Thursday, November 25, 2010
When I’m giving a presentation…
! I always look at the blurb
© 2001 Steve Krug
Thursday, November 25, 2010
When I’m giving a presentation…
! I always look at the blurb! I like to know what people are expecting
© 2001 Steve Krug
Thursday, November 25, 2010
When I’m giving a presentation…
! I always look at the blurb! I like to know what people are expecting! I like the Meetup.com site
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
Show of hands?
© 2001 Steve Krug
Thursday, November 25, 2010
Show of hands?
! Read Don’t Make Me Think?
© 2001 Steve Krug
Thursday, November 25, 2010
Show of hands?
! Read Don’t Make Me Think?! Read Rocket Surgery?
© 2001 Steve Krug
Thursday, November 25, 2010
Show of hands?
! Read Don’t Make Me Think?! Read Rocket Surgery?! Heard of Rocket Surgery before today?
© 2001 Steve Krug
Thursday, November 25, 2010
All sites have usability problems
© 2001 Steve Krug
Thursday, November 25, 2010
All sites have usability problems
! Correction:
© 2001 Steve Krug
Thursday, November 25, 2010
All sites have usability problems
! Correction:! All sites have serious usability problems
© 2001 Steve Krug
Thursday, November 25, 2010
All sites have usability problems
! Correction:! All sites have serious usability problems! We use sites all the time that don’t work
© 2001 Steve Krug
Thursday, November 25, 2010
All sites have usability problems
! Correction:! All sites have serious usability problems! We use sites all the time that don’t work
"How can this be?
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
Most sites don’t get tested
© 2001 Steve Krug
Thursday, November 25, 2010
Most sites don’t get tested
! Usability testing costs $$$
© 2001 Steve Krug
Thursday, November 25, 2010
Most sites don’t get tested
! Usability testing costs $$$! Usability testing takes time
© 2001 Steve Krug
Thursday, November 25, 2010
Most sites don’t get tested
! Usability testing costs $$$! Usability testing takes time! Even if there was enough money, there aren’t
enough professionals
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
My intent for tonight
Thursday, November 25, 2010
© 2001 Steve Krug
My intent for tonight
! Convince you that you should be testing, or testing more
Thursday, November 25, 2010
© 2001 Steve Krug
My intent for tonight
! Convince you that you should be testing, or testing more
! Show you how easy it can/should be
Thursday, November 25, 2010
© 2001 Steve Krug
The plan
Thursday, November 25, 2010
© 2001 Steve Krug
The plan
! A live demo test
Thursday, November 25, 2010
© 2001 Steve Krug
The plan
! A live demo test" So you can see how simple it should be
Thursday, November 25, 2010
© 2001 Steve Krug
The plan
! A live demo test" So you can see how simple it should be
! The whole book in 30 minutes
Thursday, November 25, 2010
© 2001 Steve Krug
The plan
! A live demo test" So you can see how simple it should be
! The whole book in 30 minutes"Only a two-hour read
Thursday, November 25, 2010
© 2001 Steve Krug
The plan
! A live demo test" So you can see how simple it should be
! The whole book in 30 minutes"Only a two-hour read"Don’t tell my publisher, but…
Thursday, November 25, 2010
© 2001 Steve Krug
The plan
! A live demo test" So you can see how simple it should be
! The whole book in 30 minutes"Only a two-hour read"Don’t tell my publisher, but…
! A lot of time (hopefully) for questions
Thursday, November 25, 2010
© 2001 Steve Krug
The plan
! A live demo test" So you can see how simple it should be
! The whole book in 30 minutes"Only a two-hour read"Don’t tell my publisher, but…
! A lot of time (hopefully) for questions" Especially about your qualms
Thursday, November 25, 2010
© 2001 Steve Krug
Show of hands?
Thursday, November 25, 2010
© 2001 Steve Krug
Show of hands?
! Your experience with usability testing
Thursday, November 25, 2010
© 2001 Steve Krug
Show of hands?
! Your experience with usability testing"Have conducted tests (been the facilitator)?
Thursday, November 25, 2010
© 2001 Steve Krug
Show of hands?
! Your experience with usability testing"Have conducted tests (been the facilitator)?"Have observed tests?
Thursday, November 25, 2010
© 2001 Steve Krug
Show of hands?
! Your experience with usability testing"Have conducted tests (been the facilitator)?"Have observed tests?"Have read usability test reports?
Thursday, November 25, 2010
© 2001 Steve Krug
Show of hands?
! Your experience with usability testing"Have conducted tests (been the facilitator)?"Have observed tests?"Have read usability test reports?
! Your organization’s use of testing
Thursday, November 25, 2010
© 2001 Steve Krug
Show of hands?
! Your experience with usability testing"Have conducted tests (been the facilitator)?"Have observed tests?"Have read usability test reports?
! Your organization’s use of testing"Never?
Thursday, November 25, 2010
© 2001 Steve Krug
Show of hands?
! Your experience with usability testing"Have conducted tests (been the facilitator)?"Have observed tests?"Have read usability test reports?
! Your organization’s use of testing"Never?"Right before (or right after) product ships?
Thursday, November 25, 2010
© 2001 Steve Krug
Show of hands?
! Your experience with usability testing"Have conducted tests (been the facilitator)?"Have observed tests?"Have read usability test reports?
! Your organization’s use of testing"Never?"Right before (or right after) product ships?"Routine (several times during development)?
Thursday, November 25, 2010
© 2001 Steve Krug
Ten years ago
Thursday, November 25, 2010
© 2001 Steve Krug
Ten years ago
! I was trying to figure out what advice to give
Thursday, November 25, 2010
© 2001 Steve Krug© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
“My ideal home page,” as told by…
Thursday, November 25, 2010
© 2001 Steve Krug
“My ideal home page,” as told by…
Thursday, November 25, 2010
I believe anyone can do it
© 2001 Steve Krug
Thursday, November 25, 2010
I believe anyone can do it
! ...if they keep it simple enough
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! Three users per round
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! Three users per round" Three should be plenty
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! Three users per round" Three should be plenty" You’ll be doing it again next month
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! Three users per round" Three should be plenty" You’ll be doing it again next month" You’ll find more problems than you can fix
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! Three users per round" Three should be plenty" You’ll be doing it again next month" You’ll find more problems than you can fix
! No lab or mirrors
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! Three users per round" Three should be plenty" You’ll be doing it again next month" You’ll find more problems than you can fix
! No lab or mirrors" Set up a monitor in another room so the
development team can watch
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! Three users per round" Three should be plenty" You’ll be doing it again next month" You’ll find more problems than you can fix
! No lab or mirrors" Set up a monitor in another room so the
development team can watch! No elaborate recruiting
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! Three users per round" Three should be plenty" You’ll be doing it again next month" You’ll find more problems than you can fix
! No lab or mirrors" Set up a monitor in another room so the
development team can watch! No elaborate recruiting
" “Recruit loosely and grade on a curve”
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! Three users per round" Three should be plenty" You’ll be doing it again next month" You’ll find more problems than you can fix
! No lab or mirrors" Set up a monitor in another room so the
development team can watch! No elaborate recruiting
" “Recruit loosely and grade on a curve”! Record with Camtasia or Morae
(Techsmith.com) or CamStudio
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! No stats, no exit questions, no faux validity
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! No stats, no exit questions, no faux validity! No big report
Thursday, November 25, 2010
© 2001 Steve Krug
Do-it-yourself usability testing
! No stats, no exit questions, no faux validity! No big report
"Debrief over lunch
Thursday, November 25, 2010
First, a demo test
© 2001 Steve Krug
Thursday, November 25, 2010
First, a demo test
! Thanks for volunteering your sites
© 2001 Steve Krug
Thursday, November 25, 2010
First, a demo test
! Thanks for volunteering your sites! Didn’t pick it because it had problems
© 2001 Steve Krug
Thursday, November 25, 2010
We need a volunteer
© 2001 Steve Krug
Thursday, November 25, 2010
We need a volunteer
! Qualifying criteria:
© 2001 Steve Krug
Thursday, November 25, 2010
We need a volunteer
! Qualifying criteria:"Have used a Web browser
© 2001 Steve Krug
Thursday, November 25, 2010
We need a volunteer
! Qualifying criteria:"Have used a Web browser" English-speaking adult
© 2001 Steve Krug
Thursday, November 25, 2010
We need a volunteer
! Qualifying criteria:"Have used a Web browser" English-speaking adult"Doesn’t work on CollegePlanningSolutions.net
© 2001 Steve Krug
Thursday, November 25, 2010
We need a volunteer
! Qualifying criteria:"Have used a Web browser" English-speaking adult"Doesn’t work on CollegePlanningSolutions.net!It’s painless!
© 2001 Steve Krug
Thursday, November 25, 2010
We need a volunteer
! Qualifying criteria:"Have used a Web browser" English-speaking adult"Doesn’t work on CollegePlanningSolutions.net!It’s painless!
! You’ll get a round of applause and a book when we’re done
© 2001 Steve Krug
Thursday, November 25, 2010
There’s a complete demo online
© 2001 Steve Krug
Thursday, November 25, 2010
There’s a complete demo online
! www.sensible.com
© 2001 Steve Krug
Thursday, November 25, 2010
There’s a complete demo online
! www.sensible.com! Or Google “Steve Krug” on YouTube
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
RSME: The thirty-minute version
© 2001 Steve Krug
Thursday, November 25, 2010
RSME: The thirty-minute version
! Six maxims
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
A morning a month, that’s all we ask.
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Start earlier than you think makes sense.
Thursday, November 25, 2010
Incorrect thinking
© 2001 Steve Krug
Thursday, November 25, 2010
Correct thinking
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Recruit loosely and grade on a curve.
Thursday, November 25, 2010
© 2001 Steve Krug
Naturally, we need to test people who
are just like our target audience. … people
who are a lot like our users.
… people who actually use our site.
Representative users!
Real users!
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Make it a spectator sport.
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Focus ruthlessly on a small number of the most important problems.
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
When fixing problems, always do the least you can do™.
Thursday, November 25, 2010
© 2001 Steve Krug
Your motto should be…
Thursday, November 25, 2010
© 2001 Steve Krug
Your motto should be…
! What’s the smallest change we can make that we think might solve the observed problem?
Thursday, November 25, 2010
© 2001 Steve Krug
Your motto should be…
! What’s the smallest change we can make that we think might solve the observed problem?
! Tweak, don’t redesign
Thursday, November 25, 2010
© 2001 Steve Krug
Your motto should be…
! What’s the smallest change we can make that we think might solve the observed problem?
! Tweak, don’t redesign! Often the best solution is removing something,
not adding something
Thursday, November 25, 2010
© 2001 Steve Krug
Thursday, November 25, 2010
Questions, anyone?
© 2001 Steve Krug
Thursday, November 25, 2010
Questions, anyone?
© 2001 Steve Krug
Thursday, November 25, 2010
© 2001 Steve Krug
Thanks for all the fish
Thursday, November 25, 2010
© 2001 Steve Krug
Thanks for all the fish
! Send any questions, feedback, gripes to
Thursday, November 25, 2010
© 2001 Steve Krug
Thanks for all the fish
! Send any questions, feedback, gripes to " skrug@sensible.com
Thursday, November 25, 2010
Thursday, November 25, 2010
© 2010 Steve Krug
Thursday, November 25, 2010
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