why join brand usa’s digital campaigns? · traffic generation harness the power of media iq to...
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Brand USA continues to produce best-in-class programs designed to inspire, engage and ultimately drive international visitors to visit U.S. destinations.
*Includes Non-U.S. traffic across VisitTheUSA.com language sites with the exclusion of China from Oct. 1, 2017 – Sept. 30, 2018.
24.9MILLION
PageViews*
36%Increase YOY
FY2018 VISITTHEUSA.COM OVERALL PERFORMANCE:
TheBrandUSA.com/partners/programs TO LEARN MORE!
VISIT
BRAND USA ORIGINALS | VISIT THE USA DIGITAL PROGRAMS
Brand USA Originals
VisitTheUSA & GoUSA DIGITAL PROGRAMS
Showcase your unique destination, experiences and trips on the official global website of the USA. Leverage the VisitTheUSA.com infrastructure to reach more international travelers with engaging custom content and amplify your story across targeted distribution channels.
Brand USA’s year-round marketing reaches a qualified audience interested in visiting the USA.
Brand USA subsites and pages allow
partners to extend their content’s international reach beyond their own channels by leveraging Visit the USA’s translations and infrastructure.
Pair with other Brand USA programs
for additional value and deeper engagement, such as:
• Add a storytelling video for deeper engagement
• Layer affinity media partner programs synched to campaigns to drive bookings
• Launch a Multi-Channel or Market-Specific campaign to reach consumers when they are most likely to book travel to the USA
WHY JOIN BRAND USA’S DIGITAL CAMPAIGNS?
18.2MILLIONSessions*
18%Increase YOY
Miles Global Marketing Executives
Paul WinkleSenior V.P., Global Marketing for Miles Paul.Winkle@MilesPartnership.com941-342-2325 (office) 941-724-5437 (mobile)
John DeLeva John.Deleva@MilesPartnership.com 206-679-1798
Mitch Knothe Mitch.Knothe@MilesPartnership.com 208-869-5178
Debi Saldana Debi.Saldana@MilesPartnership.com 210-723-9957
Angie Zok Angie.Zok@MilesPartnership.com 904-687-9352
Brand USA Partner Engagement
Maria Sheetz Senior Director, Partner Engagement MSheetz@TheBrandUSA.com 202-787-5944
Erin Setter ESetter@TheBrandUSA.com 202-888-0596
Cassady Bailey CBailey@TheBrandUSA.com 202-536-2077
Allyson Carpenter ACarpenter@TheBrandUSA.com 202.573.1585
Dianne Turner DTurner@TheBrandUSA.com 404-272-4124
Julie Armstrong Julie.Armstrong@MilesPartnership.com 804-467-1464
Demetria Clemons Demetria.Clemons@MilesPartnership.com 818-517-2595
Irish Carroll Irish.Carroll@MilesPartnership.com 941-320-6447
Visit TheBrandUSA.com TO LEARN MORE!
Brand USA offers partners the opportunity to create their own destination-specific international website within the VisitTheUSA.com platform. Custom subsites offer a customizable and cost-effective opportunity to expand a destination’s reach and generate content exposure.
BRAND USA ORIGINALS
Brand USA offers platforms to showcase destinations, trips & unique experiences to travelers on the VisitTheUSA.com global website.MEDIA STRATEGY
VISIT THE USA: CUSTOM SUBSITES Affordable, Turnkey, High-Traffic International Sites
VISIT THE USA DIGITAL PROGRAMS
RECOMMENDED PAGE THEMES
Outdoors Adventure, Beaches, Deserts, Gardens/Parks, Lakes/Rivers, Mountains, Natural Wonders, Sports/Recreation, Wildlife
Lifestyle Couples, Family, Kid-Friendly, LGBT, Local Experiences, New Visitors, Solo Traveler, Wellness
Culture & History Architecture, Art/Leisure, History, Landmarks, Museums & Galleries, Native American, Natural History, U.S. Culture, U.S. Holidays
Cities & Towns City Guides, City Life, Neighborhoods, Nightlife, Shopping, Sightseeing, Small Towns
Entertainment Attractions, Fairs/Festivals, Gaming, Movies/TV, Music, Performing Arts, Spectator Sports, Theme Parks
Food & Drink Chefs/Artisans, Drinks, Food Trails, Food Festivals/Events, Markets/Farms, Must Eats, Regional Cuisine
KEY BENEFITS:• Extends destination’s international content reach beyond
own channels (in 8 languages and 14 market-specific sites)
• Includes 100% turnkey content creation, translations, hosting and technical maintenance
• 100% share of voice for subsite content• Includes guaranteed traffic generation and offers add-on
media opportunities
Promotion of partner
destination on the official travel
site of the USA
Translation services for 16 sites, in 8 languages, including Simplified
Chinese for Mainland China
Guaranteed traffic in market
of choice
SEO optimization for optimal
engagement
Responsive design
ALL PROGRAMS
INCLUDE:
This program is designed for cities, attractions and other travel partners to create robust, multimedia content.
VISIT THE USA: EXPERIENCE PAGE Highlight Unique Experiences with Thematic Content
This is the ideal space for regions, states and cities to come together to showcase trips featuring overnight stays in multiple destinations. Trips pages include extensive organic promotion and a digital content marketing strategy to guarantee traffic in chosen market.
VISIT THE USA: TRIPS PAGE Feature Regional or Statewide Trips Visiting Multiple Destinations
Cities and states have the opportunity to showcase their destinations on the VisitTheUSA global sites with features such as a photo gallery, video, Google map integration and related experience modules to keep users exploring your unique stories.
VISIT THE USA: DESTINATION PAGE Showcase Your City or State
9:30 AM
DIGITAL REACH & ENGAGEMENT CAMPAIGNS
Generate qualified traffic to your Visit The USA content to expand consumer reach and engagement through Outbrain or Taboola, both leading content discovery platforms.
Content Distribution/Traffic Generation
Harness the power of Media IQ to generate views to your Visit the USA video content with this leading programmatic media-buying platform.
Video Distribution
These targeted and fully managed campaigns drive traffic directly to partner content, increasing a destination’s brand awareness internationally.
Search Engine Marketing (SEM)
MARKETS: INDIA FRANCE GERMANY
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