why nerds will rule the world, conquering advertising first

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AdNerds Multi-Mania Award 2009

Why nerds will rule the world.

Conquering advertising first.

Analog sucks.Spam sucks.Nerds don’t.

Because…

Reason 1:

Analog sucks.

Reason 1:

Analog sucks.

Bird illustrations by Luc Latulippe (www.luclatulippe.com).

The internet has johnnyfied every single one of us.

Frozen in time and one size fits all.

Every press release today is OLD NEWS

even before it is published.

What will be tomorrow’s headlines?

The headlines in tomorrow’s newspaper

will be today’s news.

WTF?

690 grams

690 grams

80% SPAM

Newspapers are content dinosaurs.

Vivek Shah, Group Digital President New Business Unit, Time inc.

The internet wil have outgrown TV by next year.

8,9 h/week on the internet

11,5 h/week watching TV

14,2 h/week on the internet

How Hulu hollows out traditional TV.

Newspapers are withering away. Magazines are coughing up blood.

Television is advertising its own death.

Is there any platform out there which actually does have a future?

The internet. Our turf.

Reason 2:

Spam sucks.

Reason 2:

Spam sucks.

4 possibilities:1. You like cola + you like the ad = best possible outcome2. You like cola + you dislike the ad = no effect3. You hate cola + you like the ad = no harm done4. You hate cola + you hate the ad = definitely spammed!

Blasting messages at masses.

Advertising of the future.

When it’s is a fun, fascinating or useful experience.

When you succeed in leveraging the viral power of social networks.

When will consumers come swarminground advertising spontaneously?

Reason 3:

Nerds don’t.

Reason 3:

Nerds don’t.

2005

The Challenge.

Build kick-ass Flash games standing out from the mass of lame ones available online.

Be appealing to a broad audience

2007

The Challenge.

Our first socket-based multiplayer game: custom written Java Application combined with Flash XML sockets.

Game logic (“Connect 4”) had to be reproduced on both server and client side and synchronized with videos of tokens.

Social component: MSN Messenger/Skype/IM to pass on game keys & game initiation.

2009

0

100.000

200.000

300.000

400.000

81.000100.000 109.884

8.500 15.000 35.90233.000

75.000

319.486

2005 2007 2009

Unique visits Registered Games played

0

10.000

20.000

30.000

40.000

20.257

15.645

2009

Traditional Facebook

{35.902

00:08:59

Time spent.

The Challenge.

Mechanical Claw Machines with rope and pulleys and ‘pre-war’ printed boards and ± 2 operations/machine/minute.

2 webcams/machine: + 3 Terabytes video streamed.

RFID, IR and Motion detection to determine winners (for sure).

Extremely dense client-server communication: client had to be able to interpret several client-server messages simultaneously.

Dear nerds, the future is ours. So let’s take it.

AdNeRdSSAY “THANK YOU FOR YOUR ATTENTION!”

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