why olcc uses social media

Oregon Liquor Control Commission’s

Using Social Media to “Sell” Regulation

presented byChristie Scott

Oregon Liquor Control Commission Government Affairs and Communications

NABCA Legal Symposium March 12, 2013

Why OLCC uses Social Media

– Reach a larger audience

– Educate

– Community building

– Find out what’s going on in prevention and the alcohol industry

News Sharing on Twitter

Good News … Bad News

Age

ncy

Hap

peni

ngs

Safe

ty T

ips

Best Practices

Answer Questions

The underage drinking

video “Wasted” has

more than 5,300 views

Articles

Hon

orin

g A

chie

vem

ents

Rec

ogni

zing

Pa

rtne

rshi

ps

Highlighting Local Businesses

Support from Community

Enga

ging

Inte

rest

ing

Engagement not EnforcementWatchdog is not man’s best Friend

See Something – Say Something

Be Cautious What You Post

Social Media as Enforcement Tool

Who’s using social media?• Moderation Groups• Licensees• Bartenders/Servers• News Media

– (TV, Radio, Newspaper, Bloggers)

• Our Employees• Legislators• Parents• Teachers• Artists/Performers• Attorneys• Police

The need to communicate with citizens through social media has

become pressing if we are to remain relevant.