why pay-per-call pays - soleo.com · pays why pay-per-call 30 billion 73 billion 2013 2018 call...
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PaysWhy Pay-Per-Call
30 BILLION
73 BILLION2013
2018
CALL VOLUME TO BUSINESSES THROUGH MOBILE SEARCH IS PROJECTED TO EXPLODE1
Pay-per-call is a form of performance marketing in which
advertisers pay publishers for quality leads that get sent to
the advertiser, giving them a targeted, cost-effective means
to drive more customers to their businesses.
With smartphones having click-to-call
simplicity, demand for pay-per-call as a
lead generator is growing fast.
is spent annually across various types of media on local ads – from merchants,
ad agencies, networks and major retailers – to generate calls to businesses1.
$64.6 BILLION
THE CONSUMER
PAY-PER-CALL PATH
EAGER CONSUMER CONNECTS WITH
MERCHANT
OUR CLIENTS BID FOR
THE CALL
RECORDING GIVES CONSUMER
SIMILAR MERCHANT
OPTIONS
“SORRY, # IS
DISCONNECTED”
CALL ROUTED TO CHOSEN MERCHANT
WITH HIGHEST BID
TAKE THE LEAD WITH SOLEO
FOR MORE INFO VISIT: http://www.soleo.com/solutions/pay-per-call/
CONTACT US:salescontacts@soleo.com
SOURCES: 1 Michael Boland, “Phone Calls: The New Ad Currency of the Smartphone Era,” BIA/Kelsey (May 2014),
2 The Role of Click to Call In the Path to Purchase, Google (September 2013), 3 Ibid, 4 The Role of Click to Call In the
Path to Purchase, Google (September 2013), 5 Stephanie Miles, “6 Call Monetization Platforms for SMBs,” Street Fight
(March 4, 2014), Soleo.
PAY ONLY FOR CALLS YOU RECEIVE• You set your bid amount
• A smart, cost-effective spend of your marketing dollars
• Paid search or pay-per-click costs money regardless of results
MAXIMIZE
ROI• We provide improved search and merchant matching data
• We track every call
• We offer detailed analytics on call volume, duration, and bid price
• Link calls to ad campaigns and identify which drive more calls
It’s a mobile world
70%
of small and midsized business advertisers say a phone call is the single most important lead they can receive3.
of mobile searchers used the click-to-call button to reach merchants
directly from search results2.
66 %
High buyer intentOF CONSUMERS CALL A BUSINESS WHEN SPECIFICALLY LOOKING TO MAKE A PURCHASE4 31%
Metrics matter
Pay-per-call partners provide local and national businesses with decision-making analytics that help them measure ROI and gather
insights about incoming calls from prospective leads5.
KNOW WHICH ADS DRIVE THE MOST TRAFFIC AND GET ADVICE ON TURNING MORE LEADS INTO SALES
As the leader in pay-per-call generation, our high-quality, high-intent calls accurately connect consumers who are ready to make a purchase with your business. Since you only pay for the calls you receive, it’s a cost-effective way to get leads for your business.
SOLEO CONNECTS HIGH-INTENT LEADS TO YOUR BUSINESS AT THE EARLIEST MOMENT OF NEED
HIGH-QUALITYCALLS ACROSS 2,400 BUSINESS
CATEGORIES
HIGH-INTENT300 MILLION CALLS A MONTH FROM
DISCONNECTED #S
We put the right consumers in touch with you
We handle
4,000,000,000 calls a year
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