why real estate needs to focus on content marketing?

Connecting People to Information

Ashish Trivedi| Media Development & Partnerships -INDIA

In 1895 John Deere corporation began publishing a customer magazine.

Dell’s Tech Page One assembles original and curated content relevant to computer users and buyers

WHEN USERS SHARE

9

Users share 64% more using below article share tools than above article share tools

Users coming from social sites share 4.5x more then users coming from search engines

Enabling Discoveries Through The Entire Funnel

Narro

wer

Targ

etin

g

Awareness-

Consideration-

Decision-

Loyalty-

Engage through Complexities, Buying Challenges

Establish credibility, Address Wants

Drive to Goal oriented Content

Brand Cross-sells

That “Moment” When You Discover Something For The First Time

Discovering aNew Brand

You Have Seen Us BeforeEnabling people to discover content at that moment when they are most likely to engage

Taboola placements “bust” banner blindnessTaboola’s average ad CTR is 10x higher than display ads

“I want to find information about a

specific topic”

Search“I want to consume

content”

Discovery“I want to engage with my friends”

Social

State of mind

People spend 20% of their time online consuming content on the open Web

Source: ComScore and Nielsen.

19%Communicatio

n

22%Social

13%Multimedia

21%Search

20%Consumin

gContent

5%Shopping

News | Business | Finance

Entertainment | Lifestyle

Tech

Recommendationsa Day

12B+

Top Publishers in India

India Reach

1 B+monthly unique

Users Globally

5M+sponsored

content items

54%mobile Traffic*

45%desktopTraffic*

India desktop users reached, 3/2016 India Similar web 3/16

REACH PROPERTY86.5% Google Ad Network55.4% Facebook51.9% Taboola43.0% Microsoft sites27.8% Outbrain16.0% Times Of India9.7 % NDTV6.7% India Today

GlobalFootprintEngaging audiences across all continents.

* Monthly recommendations, 10/2015

USA74B

Canada6B

Ireland1B

UK15B

France12B

Germany2.3B

India10B

Australia8B

Brazil14B

English, French, German, Spanish, Portuguese, Italian, Korean, Japanese, Chinese, Thai, Hebrew, Hindi

Japan12B

Top Advertisers Use Taboola

LEAD GENERATION

BRAND AWARENESS

E-COMMERCE

PR/CORPORATE COMMUNICATION

AUDIENCE DEVELOPMENT

Powered by Our Predictive EngineDelivering personalized recommendations by ingesting numerous signals

PERSONA SITUATION

Real Estate

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