why students heart facebook

Creative Expression and Social Networking in a Digital Culture:

Why Students ♥ Facebook(and why you should too!)

Phillip JeffreyUBC e-strategy Town Hall 2007

June 21, 2007

© 2007 Phillip Jeffrey

Structure of Presentation

What is Facebook?

How do Students Use it?

Strategies in an Educational Environment

Privacy -- Expectations and Reality

Photo by flickr user thowi

© 2007 Phillip Jeffrey

Act 1: What is Facebook?“I’m here to build something for the long term. Anything else is a distraction.” -Mark Zuckerberg

© 2007 Phillip Jeffrey

thefacebookScreenshot by flickr user Brian “DoctaBu” Moore

© 2007 Phillip Jeffrey

Facebook Features

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Wall and Groups Features

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Minifeedscreenshot by Flickr user jessamyn

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News Feed

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News Feed PreferencesScreenshot by Flickr user Jacob Bøtter

© 2007 Phillip Jeffrey

Facebook - By the Numbers

Mashup by Flickr user jjessalo

Over 24 million users

3% weekly growth since 2007

60% log in each day

6 million photos uploaded daily (no limit, friends view)

© 2007 Phillip Jeffrey

Act 2: How do Students Use it?

Green College

The great thing about this website is that it is grounded in physical communites that exist in real life” – Mark Zuckerberg

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Green College Group

“it’s a way for incoming residents to start feeling like they’re part of the community before they get here” –Mika McKinnon – creator

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Administrator – Group Member Access

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Administrator – Group Editing

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Green College Group

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Green College Wall

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Great Canadian Wish List

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The Power of Digital Advocacy

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Aquatic Centre Group News

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UBC Class of 2011 Groups

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UBC Class of 2011 Group

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UBC Groups on Facebook

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UBC Marketplace

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Virginia Tech Memorial Page

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Canadian Virginia Tech Tribute

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Birthday Greetings

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Gift Giving – Like a digital hug

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News Feed

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Status Updates

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Knowledge is Mobile

Photo courtesy of Flickr user Daniele Muscetta

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Act 3: How do I know you?

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UBC Birdcoop

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EDGE Lab -- Dalhousie

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Crossett Library – Bennington College Screenshot courtesy of Flickr user librarianmer

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LFS Learning Centre Grand Opening

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Internet Research (AoIR 8.0) Group

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Internet Research (AoIR 8.0) Wiki

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Notes

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Importing Blog Entries – Blank Note

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UBC Flyer Ads -- Event

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Shared Information Spaces

Photo courtesy of Flickr user tsmyther

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Creating a Profile

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Digital Identities

Photo courtesy of Flickr user *watershed*

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Terms of Use

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Final Act: Privacy Overview

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News Feed Privacy

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Tagging in Facebook -- Photos

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Blocking Stalkers and Limiting Profiles

Photo by Flickr user Bizzy Girl

© 2007 Phillip Jeffrey

Digital Natives & Digital Immigrants Photo courtesy of Flickr user Shapeshift

Photo courtesy of Flickr User Laura Mary

© 2007 Phillip Jeffrey

Thanks for Coming – Any Questions?Photo by Flickr user fatal Cleopatra

Phillip Jeffrey

fadetoplay.com

phillipj@ece.ubc.ca

Thanks to Cyprien Lomas and Duncan McHugh from The Learning Centre for podcasting this talk