why subscription models are the new hot business model (again) 1
Post on 20-Jan-2018
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Why Subscription Models are the New Hot Business Model (Again)
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Four Characteristics of Subscription Economy Customers
1. Savvy2. Metrics Driven3. Service-Driven4. Loyal
“In a subscription economy, the economic value of a customer is realized over time, instead of up front at the initial sale.
This means that the duration of the customer relationship has a greater economic impact on the company’s financial health.”
– Forrester Research
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Thank you!
Catherine GiffiDirector, Strategic Market AnalysisWileycgiffi@wiley.com
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