why 'wagile' works

In today's world of agile, lean and rapid prototyping many designers are of the opinion that waterfall is ineffective and counter productive. The agile methodology of delivering projects in bite size chunks, with a self-managing team that define the scope, works well in many instances. Some teams however drop out of agile or merge it with waterfall as they encounter issues when trying to write requirements, retrofit branding, integrate marketing plans and/or create visually stunning design upfront. Furthermore, many projects are commissioned to digital agencies making the prospects of a pure agile process difficult. When clients approach digital agencies, most clients will already have a budget, basic requirements and a timeline thus negating some of the agile principles. In this talk Danny will explain why in a digital agency setting, a pure agile approach is often unachievable, how waterfall has its merits and why a hybrid ‘wagile’ approach can be the way forward for some projects.